Google Tag Manager

Google Tag Manager (GTM) Specialist / Web Analytics Specialist Location: Remote (USA) Time Zone: Must be available to work PST hours Experience: 6–12 Years We are looking for an experienced Google Tag Manager (GTM) Specialist / Web Analytics Specialist to lead the implementation and management of web and mobile tracking solutions. The ideal candidate will have strong hands-on experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), event tracking, data layer implementation, JavaScript, HTML, and digital analytics. In this role, you will design, deploy, test, and optimize tracking solutions, implement conversion tracking, troubleshoot data discrepancies, and ensure accurate analytics across digital platforms. You will collaborate with marketing, product, engineering, and analytics teams to translate business requirements into scalable tracking solutions and provide actionable insights for data-driven decision-making. Required Skills: • Google Tag Manager (GTM) • Google Analytics 4 (GA4) • Event & Conversion Tracking • Data Layer Implementation • JavaScript & HTML • GTM Tags, Triggers & Variables • Google Ads, Meta Pixel, LinkedIn Insight Tag • GTM Preview Mode & Tag Assistant • Web Analytics & Digital Marketing Analytics • Strong troubleshooting and communication skills Preferred Skills: • Server-Side GTM • OneTrust or TrustArc • Looker Studio / Power BI • E-commerce or Digital Product Analytics