Head of Marketing Analytics

Head of Marketing Analytics Hybrid (2-3 days a week in the office) London-based £650-£750 per day Inside IR35 3-Month Contract This is a high-impact contract opportunity to lead a marketing analytics programme for a global digital business. You will play a central role in shaping how media effectiveness is measured, helping translate complex data into clear, commercially relevant insights that influence senior decision making. The Company They are a well-established digital organisation operating in a fast-paced, multi-channel environment. With a strong focus on growth and customer engagement, they rely on advanced analytics to optimise marketing investment and performance. Teams work collaboratively across marketing, product, data and finance, with a strong emphasis on insight-led decision making. This contract sits within a strategically important programme with immediate visibility and impact. The Role and Deliverables • Lead the marketing analytics workstream, defining strategy for marketing mix modelling and effectiveness measurement • Design, implement and refine MMM approaches to quantify the impact of media and key growth drivers • Use SQL to build and maintain datasets and pipelines for modelling, reporting and analysis • Translate complex analytical outputs into clear, actionable recommendations for senior stakeholders • Partner with media, performance marketing and marketplace teams to optimise channel mix and budget allocation • Deliver dashboards, frameworks and playbooks that support long-term investment decision making Your Skills & Experience • Strong experience leading marketing analytics or marketing science initiatives in complex environments • Deep expertise in marketing mix modelling and media effectiveness measurement • Advanced SQL skills with the ability to extract, manipulate and validate large datasets • Experience working with media data across brand and performance channels • Background in digital, marketplace or multi-channel businesses • Confident communicating insights to senior stakeholders in a clear and structured way • Hands-on, collaborative approach with strong internal and external communication skills How to Apply Register your interest by sending your CV to Ananya Gupta via the Apply Link on this page.