Lead Data Scientist

BCforward is currently seeking a highly motivated Lead Data Scientist – Marketing Measurement for an opportunity at – Remote Location! Position Title: Lead Data Scientist – Marketing Measurement Location: Remote Anticipated Start Date: 10/28/2025 Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 6+ Months Job Type: Contract Salary Range: $70 - $75/hr Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Key responsibilities: Are you someone who spots patterns others miss? Do you ask tough questions, challenge assumptions, and use data to drive smarter decisions? If you enjoy solving complex problems and sharing your approach, this role might be for you. This Lead Data Scientist will work in the marketing and media analytics space, applying expertise in statistics, machine learning, and causal modeling to build and optimize advanced analytics solutions. You’ll collaborate with product owners, business partners, and other data scientists to define problems, test hypotheses, and deliver models that support real-world decisions. Key Responsibilities • Partner with data science leadership, ML engineers, and business stakeholders to build optimization and machine learning models using modern tools and platforms. • Lead within a product team by providing insights, technical guidance, and strategic recommendations. • Develop and maintain causal measurement strategies including MMM, Difference-in-Differences, Regression Discontinuity, and causal ML. • Conduct deep statistical and econometric analysis to evaluate marketing effectiveness and guide budget allocation. • Translate complex model outputs into clear, actionable recommendations for marketing, finance, and leadership teams. • Design and execute A/B testing strategies for marketing campaigns. • Advise business partners on technical solutions and measurement strategies. • Contribute to team strategy, best practices, and mentoring of junior data scientists. • Monitor and improve model performance based on business feedback. • Engage with the broader data science team for collaboration, feedback, and continuous improvement. • Participate in strategic planning, documentation, and technical standards development. Minimum Qualifications • 6+ years of hands-on experience as a coding data scientist. • 4+ years of experience building MMM and attribution models. • Bachelor’s degree in a quantitative field (Math, Stats, Data Science, Econ, etc.). • Advanced SQL and Python skills. • Strong background in causal modeling (DAGs, falsification, regression), Bayesian modeling (PyMC), MMM frameworks (Robyn, Meridian), and ensemble methods (XGBoost). • Experience working with large datasets and writing complex queries. • Proven ability to influence marketing decisions through data. • Self-starter with strong problem-solving skills and time management. • Experience with cloud-based AI platforms. Preferred Qualifications • Graduate degree in a quantitative discipline. • Experience in a marketing analytics agency or consulting environment. Benefits: BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k. Keywords: [KEYWORDS FOR SEO OPTIMIZATION] About BCforward: Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally. BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work. BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process. This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.