Sr Marketing Advanced Analytics

Job Title: Sr. Marketing Advanced Analytics (Unified) Location: [Insert Location or Remote] Department: Marketing Analytics / Data Science Reports To: Director of Marketing Analytics Client: Direct TV Role Summary: We are seeking a data-driven marketing analytics professional with strong technical expertise to support advanced campaign analysis, experimentation, and customer behavior modeling. This role will partner closely with cross-functional teams to deliver actionable insights that shape marketing strategy and execution. Key Responsibilities: Develop and optimize complex SQL queries and Python scripts for data extraction, transformation, and analysis. Conduct campaign performance analysis using causal inference and propensity modeling techniques. Design and execute A/B tests and other experimental frameworks to evaluate marketing initiatives. Generate campaign lists and automate reporting workflows to support marketing operations. Build dashboards and visualizations in Tableau to communicate insights to stakeholders. Collaborate with marketing, engineering, and data science teams to align analytics with business goals. Required Experience: Skill Area Years of Experience Description SQL & Python 3–5 years Advanced scripting and query optimization for analytics and automation Campaign Analytics 1–2 years Experience with performance analysis and predictive modeling A/B Testing & Experimentation 1+ years Strong grasp of experimental design and interpretation Technical Proficiencies: SQL & Python: For campaign list generation, performance analysis, and automation. Databricks & Snowflake: For scalable data processing and warehousing. Tableau: For dashboard creation and data storytelling. Preferred Qualifications: Exposure to full marketing campaign lifecycle and customer segmentation strategies. Experience working in cross-functional environments with marketing, engineering, and data science. Ability to translate complex data insights into clear, actionable recommendations for non-technical audiences. Job Type: Contract Pay: $45.62 - $54.94 per hour Expected hours: 140 per week Work Location: Remote