Lead Web Content Analyst

Are you passionate about creating engaging web experiences that improve usability, accessibility, and business outcomes? This hybrid Lead Web Content Analyst role offers the opportunity to shape digital content strategy, support critical website initiatives, and collaborate with cross-functional partners in a dynamic environment. Responsibilities • Lead moderately complex website initiatives, including planning, coordination, documentation, and delivery support. • Configure, administer, and support the content management system and related web technologies. • Partner with marketing, product, development, security, and architecture teams to resolve issues and deliver effective web solutions. • Build, debug, test, deploy, and document website updates and enhancements. • Evaluate website accessibility, usability, and user experience to support continuous improvement. • Support front-end and back-end web development efforts, including content pages, landing pages, email templates, and interface elements. • Apply SEO best practices and help create HTML templates, promotional content, and banners. • Ensure work aligns with security standards, brand guidelines, and business continuity expectations. • Contribute to contingency planning for time-sensitive web communications and critical updates. Skills • Strong experience building and maintaining WordPress websites. • Advanced HTML and CSS skills. • Working knowledge of WordPress VIP and related web technologies. • Understanding of accessibility standards, including WCAG and Section 508. • Ability to manage multiple priorities and support moderately complex projects. • Strong analytical and problem-solving abilities. • Excellent attention to detail and a commitment to high-quality work. • Effective communication and collaboration skills across technical and business teams. • Self-starter mindset with the ability to work independently and adapt as needed. Preferred Skills • Experience with information architecture and data-informed content decisions. • Familiarity with user experience best practices. • Project management experience in an Agile environment. • Knowledge of graphics composition and visualization tools. • Ability to support website optimization and continuous improvement efforts. Horizontal is committed to fostering an inclusive workplace where different backgrounds, perspectives, and experiences are valued. We believe diversity, equity, and inclusion strengthen teams, improve collaboration, and help create better outcomes for everyone. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.