Marketing Analyst

Marketing Analyst II (Marketing Strategy Focus) Are you someone who can turn complex data into clear direction? We’re looking for a Marketing Analyst II to help shape the strategic roadmap for a high-impact B2B organization, supporting segments across Business Markets, Enterprise, and Public Sector. This role sits at the intersection of analytics, strategy, and storytelling—transforming insights into decisive action. 🕒 Schedule: Full-time (40 hours/week) 💡 Why this role stands out This isn’t just reporting dashboards—you’ll define the “So What.” You’ll synthesize market trends, competitive intelligence, and performance data into executive-level strategies that directly influence where the business plays and how it wins. 🔍 What You’ll Do Strategic Leadership & Insight • Translate market signals, competitive movements, and tech trends into a clear strategic marketing direction • Define and govern high-level KPIs (Trust, Price Premium, Momentum) aligned to long-term growth • Identify emerging opportunities across AI, Edge, and Private 5G landscapes Advanced Analysis & Optimization • Synthesize data from sales funnels, market reports, and customer insights into actionable recommendations • Conduct portfolio gap analysis to align offerings with market demand and perception • Continuously evaluate marketing performance and recommend strategic pivots and budget optimization Executive Storytelling • Build compelling, executive-ready presentations that drive alignment and decision-making • Deliver forward-looking insights—not just historical reporting Competitive Intelligence • Analyze competitor ecosystems and translate findings into clear “move/counter-move” strategies Cross-Functional Collaboration • Partner across teams to gather insights, align strategies, and ensure consistent execution across segments ✅ What You Bring • 6+ years in market analysis, competitive strategy, or consulting (B2B environment) • Proven ability to turn complex data into clear, actionable business direction • Strong storytelling skills with experience creating executive-level presentations • Experience working with complex product portfolios (telecom, SaaS, or similar) • Advanced proficiency in Google Sheets for modeling and trend analysis • Experience leveraging AI tools (e.g., LLMs) for rapid research and insight generation ⭐ Nice to Have • MBA or strong foundation in strategy frameworks (SWOT, Porter’s Five Forces, etc.) • Knowledge of Enterprise and Public Sector technology needs • Ability to influence across matrixed organizations without direct authority