Marketing Analyst

This is a contract role through Magnit for Consumers Energy in Jackson, Michigan. This role is remote with some onsite presence needed occasionally therefore ONLY Michigan candidates will be considered Client Details Job Position : Marketing Analyst Client : \`Consumers Energy Location : Jackson, Michigan Duration : 10 Months (Possibilities of Extensions) Note: This role is remote with some onsite presence needed occasionally therefore ONLY Michigan candidates will be considered.. Job Description: We are seeking a highly analytical and creative Market Research & Insights Analyst to join our Voice of the Customer (VoC) team. This role will combine expertise in market research with strong data visualization skills to ensure customer insights are communicated clearly and effectively across the organization. The ideal candidate will be able to design and execute research, analyze complex datasets, and develop dashboards that empower business teams to take action. Responsibilities: • Design and execute quantitative and qualitative market research studies to capture customer sentiment and behavior. • Analyze research data and synthesize findings into actionable insights for business decision-making. • Develop clear, compelling visualizations and reports that make insights easy to understand and act upon. • Build and maintain interactive dashboards in Power BI to provide real-time visibility into customer feedback and trends. • Collaborate with cross-functional teams to ensure insights are aligned with business priorities and drive measurable outcomes. • Maintain data integrity and ensure compliance with governance standards. • Continuously improve research methodologies and visualization techniques to enhance impact and efficiency. • This position is remote, with occasional in‑person attendance as needed. Requirements: • Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field (or equivalent experience). • 3+ years of experience in market research, customer insights, or data analytics. • Strong proficiency in data visualization tools (Power BI required; Tableau or similar a plus). • Skilled in translating complex data into clear, actionable insights for non-technical audiences. • Experience with survey design and analysis tools (Qualtrics, Medallia, InMoment, etc.) preferred. • Excellent communication and storytelling skills; ability to present insights to senior leadership. • Strong analytical and problem-solving skills with attention to detail. • Ability to manage multiple projects in fast-paced environment. Education • Must have a Bachelor’s Degree in Accounting, Finance, or a related field and at least 4-7 years’ of experience or an equivalent combination of education and experience.