Marketing Analyst

Contract: Full-time, Permanent Location: Maidenhead (Hybrid - 3 days on-site, 2 days from home) Salary: Upto £55,000 per annum At Dignity, we are building a highly technical, insight-led in-house marketing function designed to drive growth across our brands and improve the end-of-life experience for families nationwide. This role is an early and important step in that journey. We are looking for a Marketing Analyst to help power our marketing decisions through data, insight and experimentation. This is a brilliant opportunity for a junior analyst to accelerate their career, gain exposure to senior leadership and help shape a fast-growing analytics and marketing capability. What You’ll Be Doing You will play a central role in turning complex marketing and commercial data into clear insights that improve performance across channels and brands. Data analysis & insight • Analyse online, offline and media data from sources such as Google Analytics, Google Ads, SEMrush, Tableau and internal systems • Build forecasts, dashboards and visualisations to support weekly trading and performance reviews • Conduct deep-dive analysis into traffic, audience behaviour, paid media and campaign results • Challenge the wider team to improve performance based on your findings Problem solving • Monitor weekly KPIs and identify unusual trends or performance changes • Investigate the root causes, such as channel shifts, creative performance, search demand or conversion changes • Work with marketing teams to turn insights into improvements Advanced modelling & reporting • Help build blended and cross-channel reporting frameworks • Support econometric and incrementality modelling to understand what really drives results Automation & system building • Create automated reports, dashboards and alerts • Develop repeatable data pipelines to improve speed, accuracy and scalability • Improve how marketing data is structured and used across the business How Success Will Be Measured • Delivery of actionable insights that improve campaign performance • Effective use of experimentation and advanced tools • Contribution to building a best-in-class in-house analytics capability • Strong collaboration across marketing, brand, performance and data teams What We’re Looking For You’ll be highly analytical, curious and commercially minded — someone who enjoys turning numbers into stories that drive better decisions. You will ideally bring: • Experience analysing marketing and commercial data from multiple sources • A track record of delivering insights that improve campaign performance • Exposure to marketing analytics, campaign optimisation or reporting • Confidence working with stakeholders and presenting insights • Experience in retail, agency or data-led marketing environments is beneficial Technical Skills • Google Analytics, Google Ads, SEMrush, Tableau, Excel or similar • Data visualisation, dashboards and reporting • Forecasting and trend analysis • Data pipelines, automation and alerting • Knowledge of attribution, econometrics or advanced modelling (desirable) About You • Curious, forensic and passionate about data • A strong problem-solver who enjoys finding the “why” • Able to explain complex insights simply • Collaborative and proactive You’ll be based in Maidenhead at least three days per week, with occasional travel for team or strategic work. What We Offer: • Annual salary of up to £55,000 • 25 Days Holiday + Bank Holidays. • X2 Life Assurance. • Pension Scheme. • Hybrid flexible working (3 days in our Maidenhead office). • Genuine career progression and mentorship opportunities. What are the next steps? To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application. FCA Regulation Statement: Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process. Equality, Diversity and Inclusion Statement: Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.