Marketing Analyst

Job SummaryThe Marketing Analyst will be responsible for supporting the company’s marketing and business development objectives through comprehensive market research, data interpretation, and analytical reporting. Duties Key duties include: Conducting Market Research: Gathering, analysing, and interpreting quantitative and qualitative data to identify market trends, customer preferences, and competitive positioning. Data Analysis and Insights: Applying statistical and analytical tools (such as Microsoft Excel, Google Analytics to extract insights from large datasets and support strategic decision-making. Competitor and Industry Analysis: Researching competitor activities, market developments, and emerging trends to provide recommendations for strategic planning. Customer Segmentation and Targeting: Identifying and profiling customer segments to inform targeted marketing initiatives and improve customer acquisition and retention. Reporting and Presentation: Preparing detailed reports, dashboards, and presentations to communicate findings and recommendations to management and other stakeholders. Forecasting and Modelling: Supporting demand forecasting, sales projections, and pricing strategy development through data-driven models. Database Management: Maintaining and updating marketing databases, ensuring accuracy and compliance with data protection regulations. Collaboration: Working closely with marketing, sales, and product teams to align analytical insights with business objectives and marketing strategy. Trend Monitoring: Continuously monitoring technological and market developments to support innovation and enhance the company’s competitive advantage. Job Types: Full-time, Fixed term contractContract length: 36 months Pay: £39,000.00-£52,000.00 per year Benefits: Flexitime UK visa sponsorship Work from home Work Location: In person