Marketing Data Analyst

Job Title: Marketing Data Analyst Location: New York City Job Type: 6 Month Contract About the Role We are seeking a detail-oriented and analytical Marketing Data Analyst to support data-driven decision-making across our marketing organization. In this role, you will analyze marketing performance, build dashboards, and translate complex data into actionable insights that improve customer acquisition, engagement, and ROI. You will work closely with marketing, product, and leadership teams to measure campaign effectiveness, optimize channels, and uncover growth opportunities. Key Responsibilities • Analyze marketing performance across digital channels using SQL, Google Analytics, and Tableau • Build and maintain dashboards and reports to track KPIs such as CAC, LTV, conversion rates, funnel performance, and ROI • Write complex SQL queries to extract, transform, and analyze data from multiple sources • Analyze website and campaign performance using Google Analytics (GA4 preferred) • Design and deliver compelling visualizations and dashboards in Tableau for stakeholders • Partner with marketing teams to evaluate campaign effectiveness and recommend optimizations • Conduct A/B test analysis and provide insights on experiment results • Ensure data accuracy, consistency, and documentation across reporting systems • Present insights and recommendations clearly to both technical and non-technical audiences Required Qualifications • Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Computer Science, or a related field • 2+ years of experience in a marketing analytics or data analyst role • Strong proficiency in SQL (joins, CTEs, aggregations, subqueries) • Hands-on experience with Google Analytics (GA4) • Advanced experience building dashboards and visualizations in Tableau • Strong analytical and problem-solving skills • Ability to communicate insights clearly and effectively Preferred Qualifications • Experience working with marketing platforms (e.g., Google Ads, Meta, HubSpot, Salesforce) • Familiarity with attribution models and marketing funnels • Experience with A/B testing tools and methodologies • Knowledge of Python or R for analysis is a plus • Experience in e-commerce, SaaS, or performance marketing environments