Key Responsibilities: Campaign Analysis & Strategy • Analyze performance data of marketing campaigns to uncover trends, inefficiencies, and growth opportunities. • Deliver clear, actionable insights to improve campaign targeting, performance, and budget allocation. Operational Process Optimization • Identify bottlenecks in marketing workflows (e.g., reporting delays, manual processes). • Design scalable solutions, including automation tools and dashboards to streamline operations. Tooling Infrastructure Development • Build and improve tools that support marketing data pipelines and reporting systems. • Develop and maintain business intelligence dashboards and workflow orchestration solutions (e.g., using SQL, Tableau, Looker). Cross-functional Collaboration • Work closely with Marketing, Engineering, and Product teams to ensure technical solutions align with business objectives. • Translate complex technical data into business-friendly language to support cross-functional decision-making. Insights-to-Action • Convert raw data into strategic insights and recommendations that guide marketing and operational improvements. Qualifications: Must-Have Skills: • Proficiency in SQL • Experience with data visualization tools such as Tableau or Looker • Strong analytical and problem-solving skills • Ability to communicate insights to non-technical stakeholders • 2+ years of experience in data science, analytics, or a related field Preferred Qualifications: • Prior experience in marketing analytics or marketing operations • Familiarity with workflow automation/orchestration tools • Background in data pipeline development or scalable dashboard building • Experience working in cross-functional teams