Marketing Data Analyst

Position: Marketing Data Analyst Location: Chicago, IL (Hybrid preferred) Duration: Long-Term Contract Start Date: Immediate Job Summary: We’re seeking a talented Marketing Data Analyst to join our Chicago-based client’s data and marketing analytics team. The ideal candidate will have a strong background in Salesforce Marketing Cloud (SFMC), PySpark, and SQL, with a passion for turning marketing and customer data into actionable insights that drive business growth. Key Responsibilities: • Work with marketing and data teams to analyze campaign performance and customer engagement data. • Design and develop data pipelines and transformations using PySpark and SQL to prepare analytics-ready datasets. • Extract, cleanse, and analyze data from Salesforce Marketing Cloud and other marketing platforms. • Create dashboards, visualizations, and reports to communicate insights to stakeholders. • Collaborate with cross-functional teams (Marketing, Sales, and Data Engineering) to optimize marketing strategies. • Ensure data accuracy, consistency, and compliance with company data governance standards. Required Skills & Experience: • Bachelor’s degree in Computer Science, Data Analytics, Marketing, or a related field. • 4+ years of experience as a Data Analyst, Marketing Analyst, or similar role. • Strong hands-on experience with Salesforce Marketing Cloud (data extensions, automation studio, journey builder, etc.). • Proficiency in PySpark for data processing and SQL for querying large datasets. • Experience with data visualization tools (Tableau, Power BI, or equivalent). • Strong analytical thinking, problem-solving skills, and attention to detail. • Excellent communication skills with the ability to present complex data in a clear, actionable manner. Nice to Have: • Experience with marketing attribution models or campaign optimization. Familiarity with AWS or other cloud data platforms.