Marketing Data Analyst

Marketing Data & Measurement Business Analyst Location: Stamford, CT (Hybrid – 4 days onsite) Contract Type: W2 Contractor Pay rate: $60-70 hourly Team Overview Our client is seeking an experienced contractor to support a new marketing measurement product currently in adoption. This role sits between data analytics and business/product teams—leaning more toward the business side—and requires someone who is quantitative, consultative, and able to translate analytics into actionable marketing decisions. The ideal candidate has an analytics foundation, strong MMM/MTA experience, and comfort operating in a maturing team with ambiguity. This role supports marketing stakeholders driving budget allocation and subscriber growth. Responsibilities • Lead discovery sessions to capture business requirements and translate them into use cases, success metrics, and BRDs. • Facilitate stakeholder engagement across marketing, analytics, finance, and product teams. • Serve as a subject-matter liaison on MMM/MTA concepts, capabilities, constraints, and tradeoffs. • Partner with analytics and TransUnion teams to align model inputs, assumptions, and outputs to business questions. • Define measurement frameworks, test designs, and KPI structures for channel and campaign decision-making. • Build and manage the MMM/MTA roadmap, milestones, dependencies, and delivery timelines. • Coordinate data readiness, sources, cadences, and ownership across internal teams and TransUnion. • Establish operating cadences (standups, stakeholder reviews, release checkpoints). • Document high-level processes, data dictionaries, and change-management steps; ensure governance and privacy compliance. • Support adoption and usage of the new measurement product across marketing teams. Required Qualifications • 5+ years of experience in marketing analytics, measurement, business analysis, or product-oriented roles. • Hands-on MMM/MTA experience or experience implementing or transitioning into these models. • Strong ability to translate analytics into business decisions for non-technical audiences. • Proven experience running requirement-gathering sessions and building measurement plans/roadmaps. • Background starting in data analytics and growing into business or product-focused responsibilities. • Strong project/program management skills (roadmapping, milestones, RAID tracking, stakeholder communication). • Experience partnering across marketing, media, analytics, finance, and data engineering. Preferred Qualifications • Experience with TransUnion’s MMM/MTA solution. • Product management or product owner experience. • Experience with experimentation (geo tests, incrementality, lift studies). • Exposure to SQL, Python, or similar data tooling. • Experience with Agile/Scrum and tools such as Jira or Asana. EEO Statement: • Eight Eleven Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.