Marketing Data Analyst

AK-4264; Marketing Data Scientist/Analyst Location: Hybrid (3 days Battersea, 2 days WFH) Length of Project: 12 months Start Date: October 2025 Contract Type: Inside IR35 Advertised Rate: £ comp (daily rate) Please note our client is unable to sponsor visa applications for this opportunity B2E Support Line If you need help submitting your latest consulting profile or registering your interest in this assignment, please contact David Meggitt (during business hours) on our B2E Support line - tel: (0)7751 269 557. Summary Do you have experience of providing data insights and analytics expertise, for a Sales & Marketing team? This consulting opportunity is to support our client, a leading consumer electronics company, in quantifying the success and impact of marketing initiatives on customer success and future behaviour. The project needs a consultant who can: • Support the Marketing and Sales teams with customer insights and analytics that inform and fulfil strategic objectives and goals • Drive business analytics projects through all phases, including data quality, data analysis, data visualization, and presentation of results and deliverables • Monitor usage metrics, understanding business-based explanations for large scale trends and patterns in customer lifecycle behaviour. Key services: The key services that you will be asked to provide are: • Monitor usage metrics, understanding business-based explanations for large scale trends and patterns in customer lifecycle behaviour • Develop data models and analytical tools for ongoing audience segmentation, benchmarking, trending and competitive analysis • Ensure operational excellence by maintaining and improving existing insights development and web reporting processes. • Quantify the impact of marketing initiatives on customer success and future behaviour. • Provide Web analytics support to Marketing stakeholders (e.g. producing ad-hoc custom dashboards and Keynote analyses supporting stakeholders). • Build dashboards, reports and presentations • Collaborate with cross-functional team, including Marketing, Sales, Data Insights and Engineering • Design, conduct and analyse A/B tests to optimize performance of marketing campaigns. Mandatory Requirements: Successful consultants will be able to demonstrate: • Postgraduate degree (MS or PhD) in a quantitative field of study including economics, statistics, applied mathematics, data science, business, or a related discipline • 5-7 years professional experience developing advanced Tableau data visualizations, dashboards and reporting • Programming skills in SQL and Python required to develop and maintain custom ETL processes • Skills in exploratory data analysis and familiarity with advanced quantitative analysis • Experience reporting on web analytics in Adobe, or other web analytics tools • Comfortable using modern data technologies. Familiarity with database modelling and data warehousing principles (Snowflake preferred) • Knowledge of the digital advertising industry, the mobile app economy or related field • Familiarity with automated data ingestion processes including APIs • Ability to partner effectively with data science and engineering stakeholders to meet the data needs of the business, translating business needs into analytical requirements • Ability to communicate the results of analyses in a clear and effective manner • Excellent written, verbal, presentation and communication skills • Self-motivated and proactive with proven creative, problem-solving, and critical thinking capabilities. ADDITIONAL NOTES: • • • Data Privacy Please note that by applying for this opportunity, you are agreeing to our data privacy policy, and understand that we may send you details of similar projects and invitations to future events. You can choose whether or not you want these emails at the next stage of the application process, or at any time afterwards. Click here for full details of our data privacy policy. https://www.b2econsulting.com/data-protection-policy/ • • • Other Opportunities We can recommend opportunities specifically for you! Click here to get started: https://www.b2econsulting.com/consultant-area/ • • • Application FAQs https://team.icims.com/jobseekerhelp