Marketing Data & Analytics Specialist (Contract)

About The Role We’re looking for a part-time Marketing Data and Analytics Specialist to support our growth team with campaign tracking, analysis, and reporting. This role is ideal for someone with hands-on experience in paid media and analytics tools who can jump in and provide immediate impact. Responsibilities • Support campaign tracking and reporting across Google Ads and Meta Ads • Assist with setting up, configuring, and QA’ing event tagging for campaigns primarily on Web but eventually on Mobile • Ensure consistency and accurate tracking and data flow between GA4, Google Ads, and BI tools (Amplitude preferred) through proper UTM and conversion goal setup • Build or update dashboards in Amplitude or similar tools (Looker, Mode, Tableau) to monitor UA campaign performance • Review UA campaign data and share actionable insights on performance trends and opportunities Collaborate with the team on ad hoc reporting needs and lightweight analysis. Must-Have Skills & Experience • Hands-on experience working with Google Ads,Meta Ads, Google Tag Manager, and GA4 (Google Analytics 4) • Comfortable setting up and checking event tags for paid campaigns Proficiency with at least one analytics/BI tool such as Amplitude (preferred), Looker, Mode, Tableau, etc. • Ability to analyze UA campaign performance and communicate findings clearly Nice-to-Have Skills • Basic SQL for simple queries • Familiarity with HubSpot or similar CRM/marketing automation tools • Exposure to email platforms (e.g., Brevo, SendGrid, or similar) Details Contract role, estimated 5–10 hours per week.