Marketing Data/Experimentation Analytics

Going digital requires holistic thinking that puts humans at the center of everything. Entech delivers complete solutions including strategies, technologies, and implementation services to master digital convergence. We integrate our unique outside-in approach to people, processes, and technology to orchestrate digital empowerment to address today's business challenges. Mastering digital convergence at enterprise scale. Entech is hiring a Marketing Data/Experimentation Analytics for a financial services client. This is a hybrid role that involves working onsite in Malvern, Pennsylvania, 3 days per week. Responsibilities • Develop, analyze, and share results of marketing experiments, including both matched-market and randomized A/B across paid and owned channels. • Partner with Data Scientists, to enhance MMM/MTA models with experimentation results. • Other analyses and data support as needed. Qualifications (Minimum 5-8 years) • Bachelor’s degree and industry certification preferred • 5-8 years’ experience and relevant skill set in the subject matter required. Has extensive knowledge of subject matter and extensive knowledge of the business Summarized Version: • Design and Execute Experiments: Develop, implement, and manage marketing experiments, including matched-market tests and randomized A/B tests, across paid, owned, and earned media channels. • Analyze and Interpret Results: Conduct rigorous statistical analysis to evaluate experiment outcomes, quantify causal impact, and translate findings into actionable marketing insights. • Experimentation Frameworks: Establish and maintain best practices for experimental design, randomization, and measurement to ensure test validity and reproducibility. • Cross-Functional Collaboration: Partner with Data Scientists, Marketing Strategists, and Channel Managers to integrate experimentation learnings into Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) frameworks. • Data Integration and Reporting: Consolidate test results into dashboards and reports to share insights, recommend optimization opportunities, and influence data-driven marketing strategies. • Continuous Optimization: Identify opportunities to refine targeting, messaging, and budget allocation through ongoing experimentation and advanced analytics. Preference: W2 Location: Malvern, Pennsylvania Schedule: Hybrid role Additionally Entech is an equal-opportunity employer. This is an On-site Hybrid work schedule based out of our Malvern, PA office No Third-party candidates will be accepted, this is strictly a direct employment opportunity with Entech.