Marketing Digital Analytics and Insights Manager

Digital Analytics and Insights Manager Remote - Based Europe or UK - English Speaking Contract Duration: One-year engagement starting - Start Date 01st of September 2026 €400/£345 per day Overview of the Opportunity This role involves developing and managing the digital measurement strategy within a globally active consumer goods organization. The focus is on creating effective analytics frameworks, ensuring data quality, and transforming diverse digital performance data into strategic insights to support brand growth and consumer engagement. The ideal candidate should have a background in FMCG marketing analytics, with experience working on high-volume, fast-moving consumer products such as foods, beverages, or personal care items. Preference is given to professionals with experience at companies like Nestlé or GSK—brands associated with frequent consumer purchases—rather than industries like automotive advertising, where purchases tend to occur less often. Key Responsibilities • Design and refine the global digital measurement strategy, aligning KPIs with marketing and engagement objectives. • Identify and close gaps in digital data collection and tracking by collaborating with cross-functional teams. • Oversee the entire digital data ecosystem to maintain accurate and reliable data collection across websites, social media, campaigns, and apps. • Analyse and synthesize data from various platforms to produce comprehensive performance narratives and actionable insights. • Utilize social listening, sentiment analysis, and search data to uncover evolving consumer behaviours and preferences. • Develop and update dashboards and reports for executive leaders, offering clear strategic recommendations. Essential Qualifications • At least seven years’ experience in digital analytics, business intelligence, or marketing measurement roles. • Strong background in FMCG marketing analytics, preferably with experience at major consumer brands known for frequent purchases (like food, beverages, or personal care). • Proven ability to develop measurement frameworks and manage analytics across multiple digital channels. • Experience working within multinational organizations with complex stakeholder environments. • Strong technical skills in tools such as Google Analytics 4, Tag Manager, Power BI, and data visualization platforms. • Expertise in social media analytics, sentiment analysis, community engagement metrics, and influencer performance measurement. • Experience handling high-volume data environments with rapid consumer interactions. Early Indicators of Success • Within the first month, establish a solid measurement framework and ensure data consistency across channels. • By the second month, identify and address tracking gaps to improve data accuracy. • Within three months, deliver insights that inform and optimize ongoing digital campaigns and strategies.