WorkGenius Group
**Marketing Effectiveness Manager**
⭐ - Featured Role | Apply direct with Data Freelance Hub
This role is for a Marketing Effectiveness Manager in retail, located in New York, CA, for approximately 3 months. Requires a BA/BS in a quantitative field, 5+ years of data experience, and expertise in media measurement, SQL, and analytics tools.
🌎 - Country
United States
💱 - Currency
$ USD
-
💰 - Day rate
464
-
🗓️ - Date
January 29, 2026
🕒 - Duration
3 to 6 months
-
🏝️ - Location
On-site
-
📄 - Contract
Unknown
-
🔒 - Security
Unknown
-
📍 - Location detailed
New York, NY
-
🧠 - Skills detailed
#Google Analytics #Tableau #Data Science #R #Mathematics #SQL (Structured Query Language) #Leadership #Statistics #SQL Queries #SAS #Visualization
Role description
Title:
•
• Marketing Effectiveness Manager
•
• Industry: Retail
Location: new york, CA
Duration: ~3 months
Responsibilities
• Analyze media performance data and provide standardized reporting across digital marketing tactics.
• Lead the executive reporting process by collecting cross-channel data and packaging it into a weekly report.
• Provide strategic recommendations to inform Marketing teams on optimizing Paid and Owned Channels.
• Develop and implement marketing measurement frameworks to optimize ROI and maximize omnichannel sales.
• Partner with media agencies and data science teams to ensure accurate data flows into measurement systems.
Requirements
• BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics preferred).
• 5+ years of experience using data for business insights and recommendations.
• Deep understanding of media measurement and incrementality testing methodologies.
• Familiarity with analytics tools (SAS, R, Google Analytics) and marketing tools (Google Ads, Meta Ads).
• Experience writing complex SQL queries and utilizing Tableau and PowerBI for visualization.
Skills
• Marketing Analysis
• Media Performance
• Data Visualization
• Marketing Strategies
• Return on Investment
• Incrementality Testing
• Digital Marketing
• SQL
• Tableau
• Leadership
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
ref\_id: 2cf0baa2-9ed9-4b9d-93d9-dbb911800a71
Title:
•
• Marketing Effectiveness Manager
•
• Industry: Retail
Location: new york, CA
Duration: ~3 months
Responsibilities
• Analyze media performance data and provide standardized reporting across digital marketing tactics.
• Lead the executive reporting process by collecting cross-channel data and packaging it into a weekly report.
• Provide strategic recommendations to inform Marketing teams on optimizing Paid and Owned Channels.
• Develop and implement marketing measurement frameworks to optimize ROI and maximize omnichannel sales.
• Partner with media agencies and data science teams to ensure accurate data flows into measurement systems.
Requirements
• BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics preferred).
• 5+ years of experience using data for business insights and recommendations.
• Deep understanding of media measurement and incrementality testing methodologies.
• Familiarity with analytics tools (SAS, R, Google Analytics) and marketing tools (Google Ads, Meta Ads).
• Experience writing complex SQL queries and utilizing Tableau and PowerBI for visualization.
Skills
• Marketing Analysis
• Media Performance
• Data Visualization
• Marketing Strategies
• Return on Investment
• Incrementality Testing
• Digital Marketing
• SQL
• Tableau
• Leadership
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
ref\_id: 2cf0baa2-9ed9-4b9d-93d9-dbb911800a71
