Marketing Growth Specialist, 3020-1

Marketing Growth Specialist, 3020-1 Role Summary Own marketing analytics, reporting, and insights for a location-based entertainment and experiential destination. Partner with cross-functional teams (Marketing, Product, Web, CRM, F&S, Performance Marketing & Operations) to ensure data-driven decisions, scalable reporting, and actionable insights. Key Responsibilities Marketing Data & Reporting • Manage and maintain the marketing metrics scorecard for weekly cross-functional and executive/leadership meetings • Define and monitor marketing KPIs, including attribution and funnel metrics, to articulate the overall impact of marketing on sales • Work with DSE to automate marketing channel reporting and ensure data accuracy • Write and maintain Google Sheet formulas; QA and troubleshoot reporting issues • Add or modify metrics to marketing reporting tools as needed, pulling raw data across diverse data sources like Google Sheets, APIs, and internal data systems • Serve as the primary point of contact for DSE on the marketing data, reporting, and analytics roadmap, including prioritization and requirements gathering • Contribute to the Marketing Reporting meeting, serving as a forum to align on roadmap items and track progress w/ DSE Analysis & Insights • Conduct ad hoc analysis to answer marketing and business questions across multiple channels and within channels • Analyze how marketing activity influences ticket sales and other business outcomes, incorporating feedback from stakeholders and leadership • Lead thought partnership with internal teams and external media agency on understanding marketing impact, trends, and performance drivers • Partner with Finance & Strategy and external media agency to help determine marketing targets aligned with overall sales goals Cross-Functional Collaboration • Partner with Web, CRM, and cross-functional teams and external media agency to ensure marketing data and reporting needs are being met • Write requirement documents to support new reporting, dashboards, or analytics tools • Partner with cross-functional teams on strategic ad hoc projects requiring marketing analysis and insights • Partner w/ DSE to ensure marketing analytics tools and reporting processes are scalable and ready for evolving business needs • Partner with external media agency on paid media dashboard design and evolution Required Skills & Qualifications • 5+ years of experience in marketing analytics, reporting, or data analysis • Bachelor’s degree in Marketing, Economics, or a related quantitative field (or equivalent experience) • Expertise in marketing performance metrics, attribution, funnel analysis, and measurement frameworks to evaluate marketing impact on sales and revenue • Strong analytical and problem-solving skills with the ability to translate data into strategic, actionable insights • Experience partnering with data science or engineering teams to build scalable analytics solutions • Experience working with a media agency and crafting dashboards • Familiarity with marketing technology stacks (CRM, email, ad platforms) and advanced skills in Google Sheets/Excel; experience with data visualization tools such as Looker • Basic SQL or database querying skills preferred; experience with APIs and multiple data sources • Experience working in ambiguous environments and building solutions from 0 ? 1 • Exposure to statistical modeling, experimentation, or A/B testing • Excellent communication skills and ability to collaborate with both technical and non-technical stakeholders Pay Rate Range $145–160/hr.