Marketing Mix Modeling Analyst

Marketing Mix Modeling Analyst Location: Plano, TX Duration: 12 months Description: Notes: This individual will be doing development and implementation of marketing mix models to support MMM functions. Need Someone who is a good/public speaker and can collaborate with cross-functional teams, someone who has experience in client/customer facing role, marketing background, deep understanding of data science analytics and MMM. Experience with building models, data modelling, understanding of business applications and how data works, conducting scenario analysis and forecasting to support strategic planning and budget allocation. This position is 12 months contract with a possibility of full time conversion, please submit candidates accordingly. 2+ years required with MMM and analytics. Hybrid Position – 3 days onsite to start with, later 4 days onsite. What you’ll be doing . Key Responsibilities: Oversight of development and implementation of marketing mix models to assess the impact of various marketing channels on sales and brand performance. Analyze large datasets to identify trends, patterns, and insights that inform marketing strategies. Collaborate with cross-functional teams, including media, marketing, and sales, to gather data and understand business objectives. Present findings and recommendations to stakeholders through clear and compelling reports and visualizations. Monitor and evaluate the performance of marketing campaigns, providing actionable insights for optimization. Stay updated on industry trends, best practices, and emerging technologies in marketing analytics and data science. Conduct scenario analysis and forecasting to support strategic planning and budget allocation. Assist in the development of dashboards and tools for ongoing performance tracking. Requirements: Qualifications/ What you bring (Must Haves) – Highlight Top 3-5 skills Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related field; Master’s degree preferred. Proven experience in marketing analytics, data analysis, or a related role, preferably with a focus on marketing mix modeling. Proficiency in statistical software (e.g., R, Python, SAS) and data visualization tools (e.g., Tableau, Power BI) a plus. Strong understanding of marketing principles and metrics, including ROI, customer acquisition cost, and lifetime value. Excellent analytical and problem-solving skills, with a keen attention to detail. Ability to communicate complex data insights in a clear and actionable manner to non-technical stakeholders. Strong project management skills and the ability to work collaboratively in a fast-paced environment. Added bonus if you have (Preferred): Experience with machine learning techniques and advanced statistical methods. Knowledge of digital marketing channels and their measurement. Experience in the Automotive vertical Job Type: Contract Pay: $87.19 per hour Application Question(s): Can you work on w2 payroll NO SPONSORED CANDIDATES - Nature of Projects demands- only US CITIZENS or GREEN CARD at this time. Please confirm." Education: Bachelor's (Required) Experience: marketing analytics: 4 years (Required) data analysis: 4 years (Required) statistical software (e.g., R, Python, SAS): 1 year (Required) data visualization tools (e.g., Tableau, Power BI) : 3 years (Required) Data analytics: 3 years (Required) building models: 3 years (Required) data modelling: 3 years (Required) client/customer facing : 1 year (Required) marketing mix modeling: 3 years (Required) Location: Plano, TX 75024 (Required) Ability to Commute: Plano, TX 75024 (Required) Work Location: In person