Marketing Mix Modeling Analyst

Position: Marketing Mix Modeling Analyst Location: Plano, Texas Duration: Contract Job ID: 169558 Job Overview: We are seeking a detail-oriented and analytical Marketing Mix Modeling Analyst to join our dynamic marketing analytics team. The ideal candidate will leverage statistical analysis and data modeling techniques to evaluate the effectiveness of marketing strategies and optimize marketing spend across various channels. This role is crucial for driving data-informed decision-making and enhancing overall marketing performance. The candidate will also oversee MMM (Marketing Mix Modeling) and MTA (Multi-Touch Attribution) vendors for both the client and Lexus. Responsibilities: • Oversee the development and implementation of marketing mix models to assess the impact of various marketing channels on sales and brand performance. • Analyze large datasets to identify trends, patterns, and insights that inform marketing strategies. • Collaborate with cross-functional teams, including media, marketing, and sales, to gather data and understand business objectives. • Present findings and recommendations to stakeholders through clear and compelling reports and visualizations. • Monitor and evaluate the performance of marketing campaigns, providing actionable insights for optimization. • Stay updated on industry trends, best practices, and emerging technologies in marketing analytics and data science. • Conduct scenario analysis and forecasting to support strategic planning and budget allocation. • Assist in the development of dashboards and tools for ongoing performance tracking. Qualifications: • Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related field; Master’s degree preferred. • Proven experience in marketing analytics, data analysis, or a related role, preferably with a focus on marketing mix modeling. • Proficiency in statistical software (e.g., R, Python, SAS) and data visualization tools (e.g., Tableau, Power BI) is a plus. • Strong understanding of marketing principles and metrics, including ROI, customer acquisition cost, and lifetime value. • Excellent analytical and problem-solving skills, with a keen attention to detail. • Ability to communicate complex data insights in a clear and actionable manner to non-technical stakeholders. • Strong project management skills and the ability to work collaboratively in a fast-paced environment. Preferred Qualifications: • Experience with machine learning techniques and advanced statistical methods. • Knowledge of digital marketing channels and their measurement. • Experience in the automotive vertical. About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to: • Pay any fee to be considered for, submitted to, or selected for any opportunity. • Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process. • Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup. Pay Range: $85 - $90 The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work. If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at +1 214-740-2424. To report any concerns, please email us at legal@pinnacle1.com