Marketing Operations Program Specialist

6 -Month Contract | Hybrid – Cupertino, CA Our client, is seeking an experienced Marketing Operations Program Specialist to join their global Marketing Operations team. This team plays a key role in enabling on-device communications and automated messaging for media products and services. You will be responsible for analyzing and improving marketing processes and CRM systems, ensuring efficient execution and data-driven insights that enhance communication performance at scale. The ideal candidate combines strong analytical and technical skills with the ability to collaborate cross-functionally and communicate results to senior stakeholders. Key Responsibilities: • Lead analysis and optimization of marketing operations and CRM platform processes. • Identify technical issues, process gaps, and opportunities for automation and efficiency. • Develop and implement data analysis methodologies and reporting best practices. • Gather, clean, and organize data from multiple sources to identify trends and anomalies. • Deliver weekly and monthly reports, transforming data insights into actionable recommendations. • Create clear technical documentation to capture incidents, root causes, business impact, and resolutions. • Partner with cross-functional teams to drive system-wide improvements and support large-scale campaigns. Key Qualifications: • 5+ years of experience in analytics, marketing operations, or related roles. • BA/BS or advanced degree in Analytics, Marketing, Engineering, or a related field. • Strong proficiency in CRM tools such as Salesforce or similar platforms. • Expertise in data analysis, visualization, and reporting tools. • Experience with SaaS or subscription-based services. • Strong problem-solving, communication, and cross-functional collaboration skills. • Ability to thrive in fast-paced, ambiguous environments. • AI/ML familiarity is a plus.