Marketing Performance Analyst - PT 20 Hrs a Week

CLIENT: Financial ServicesJOB TITLE: Marketing Performance Analyst PT 20 Hrs a WeekDURATION: 6-month contract (possibly longer)PAY: $50/Hr - $52/HrLOCATION: REMOTE (no CA or HI) EXPERIENCE: • 5+ years of experience with marketing analytics including web, social media, and campaign performance • Significant experience across multiple marketing and data analysis tools/platforms with utilization of KPI's to stakeholders • Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI • Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis • Strong knowledge of SQL for data extraction and manipulation is a plus • Bachelor's degree (B.A. or B.S.) in Marketing, or related field RESPONSIBILITIES: • Execute a multi-functional marketing analytics strategy to improve visibility across all departments • Synthesize diverse data streams into actionable insights that optimize messaging and content for every stage of the customer lifecycle • Develop and monitor sophisticated KPIs, providing stakeholders with the clarity needed to make high-stakes decisions • Conceptualize and test continuous improvement ideas by leveraging industry best practices and rigorous research • Translate raw metrics into "data stories" that align marketing performance with broader company objectives