Marketing Performance Data Analyst

Our client, a leading institution in public policy research, is seeking a Marketing Performance Data Analyst to join their team. As a Marketing Performance Data Analyst, you will be part of the Marketing and Communications team supporting various initiatives. The ideal candidate will have strong analytical skills, a passion for storytelling, and a data-driven mindset which will align successfully in the organization. Job Title: Marketing Performance Data Analyst Location: Redwood City, CA What's the Job? • Track and report on campaign performance across email, social, web, paid, and earned media. • Clean, segment, and analyze marketing data using HubSpot and Google Analytics (GA4). • Build dashboards that blend performance metrics with clear, narrative insights. • Identify trends, gaps, and growth opportunities focused on audience and content engagement. • Translate data into intuitive narratives for stakeholders and leadership. What's Needed? • Understanding of campaign lifecycles, storytelling, and content-driven engagement. • Experience with HubSpot, including custom reporting, workflows, and lead scoring. • Proficiency in GA4 to analyze user behavior, content performance, and conversion paths. • Skilled at crafting insights into persuasive, executive-ready narratives. • Experience using statistical tools to identify audience patterns and trends. What's in it for me? • Opportunity to work in a dynamic and collaborative environment. • Engagement with innovative marketing strategies and tools. • Professional development and growth within the organization. • Contribute to impactful projects in public policy. • Be part of a diverse and inclusive team culture. Upon Completion Of Waiting Period Consultants Are Eligible For • Medical and Prescription Drug Plans • Dental Plan • Vision Plan • Health Savings Account • Health Flexible Spending Account • Dependent Care Flexible Spending Account • Supplemental Life Insurance • Short Term and Long Term Disability Insurance • Business Travel Insurance • 401(k), Plus Match • Weekly Pay If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you! About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.