Marketing Planning Senior Analyst - Paid Media

Title: Marketing Planning Senior Analyst - Paid Media Industry: Entertainment Duration: 6+ months Location: New York, NY (4x per week onsite) Rate Range: $58-$63/hr Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Description: • The Growth Marketing team is seeking a Marketing Planning Senior Analyst who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role. Responsibilities: • Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video • Build and manage bottoms-up budgets, country-level goals, pacing, and performance forecasts • Synthesize cross-channel performance data to inform strategy, highlight insights, and guide investment decisions • Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade-offs • Create and deliver executive-ready reporting, including performance reviews with global and regional leads • Partner with global channel owners on planning, optimization, and best practices • Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior) • Support implementation and execution of marketing mix model results • Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team • Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s) Basic Qualifications: • Bachelor's degree in Analytics, Statistics, Data Science, Business, or related field • 4+ years experience in performance marketing, digital media planning, DTC or subscription-based business • Strong analytical, financial modeling, and forecasting skills (SQL, R a plus) • Proficiency in data visualization (Tableau, Looker, Power BI), Google Suite and advanced Excel • Excellent communication skills with ability to distill complex data for executive audiences • Strong project management skills; able to manage shifting priorities and deliver high-quality work quickly. • Experience with campaign management and optimization across major media platforms Required Education: • BA Preferred Education: • Masters Our benefits package includes: • Comprehensive medical benefits • Competitive pay • 401(k) retirement plan • ...and much more! About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.