Marketing Web Analytics Manager

Important information: To be immediately considered, please send an updated version of your resume to somp767@kellyservices.com Job Title: Marketing Web Analytics Manager (Website Data Analyst) Location: Mettawa, IL - Local Candidates only - able to be in office for meetings without travel, so near our main offices Duration: Until Dec/2026 Pay Rate: $54 per hour Type- W2 Contract (No C2C) Call notes: What are the top 3-5 skills, experience or education required for this position: 1. Business acumen – ability to understand marketing and business priorities and provide insight to support 1. Expertise with Adobe analytics, including CJA, Consumer Journey Analytics and web site analysis 1. Client facing – strong presentation skills and communication skills 1. Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand 1. cross function, matrix, highly collaborative team player – this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many Role Summary (Short) This role is a Marketing‑embedded Web Analytics position focused on turning website data into clear, actionable business and brand insights. The analyst will use Adobe Analytics to independently analyze web performance and present insights to web and brand teams to influence marketing strategy and website optimization. The role emphasizes insight generation, storytelling, and stakeholder communication, not just reporting or dashboard creation. Success requires strong alignment to marketing objectives, comfort with upper‑ and mid‑funnel engagement metrics, and the ability to clearly present findings to non‑technical audiences. Must‑Have Skill Set Required Technical & Analytical Skills • Strong hands‑on Adobe Analytics expertise (non‑negotiable) • Ability to independently: • Pull, analyze, and explore web data • Modify or build dashboards when deeper analysis is needed • Experience working with large, complex website datasets Business & Marketing Skills • Proven ability to: • Translate data into business and marketing insights • Tie web performance analysis to strategic marketing objectives • Understanding of non‑ecommerce websites, including: • Upper‑ and mid‑funnel engagement metrics • Content performance and user journey analysis • Experience working closely with web and brand marketing teams Communication & Presentation Skills • Strong insight storytelling and presentation capability • Comfortable presenting findings to cross‑functional marketing stakeholders • Ability to clearly explain why insights matter and what actions should be taken Experience Expectations • Ideal experience range: ~4–6 years • Depth of skill and insight more important than total years of experience • Brand marketing, marketing analytics, or in‑house digital analytics backgrounds preferred • Pharma experience helpful but not required What This Role Is NOT • Not a dashboard‑only or reporting‑only role • Not a purely technical analytics or IT role • Not limited to conversion‑rate or ecommerce optimization