Martech Analyst (Hybrid Role)

Martech Enablement Associate to accelerate our marketing automation capabilities, supporting the rollout of new personalization frameworks across email & SMS. This hands-on role will focus on building audience segmentation, modular template configuration, and supporting data-driven campaign execution across our brands and regions. Key Responsibilities: Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization Translate business use cases into structured requirements and workflow documentation for activation Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.) Document processes and contribute to playbooks that improve platform adoption Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation Qualifications: Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution Hands-on experience with Cordial or Braze is a Plus; Familiarity with other next-generation ESPs is a plus Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus) Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast-paced environment Strong communication and collaboration skills; Able to translate marketing needs into actional steps Job Type: Contract Pay: $55.00 - $60.00 per hour Work Location: On the road