Martech Business Analyst

Role Summary We are seeking a Marketing Technical Business Analyst who can operate as a hands-on consultant and primary liaison between Marketing, Analytics, and Technology teams. The ideal candidate combines strong marketing domain knowledge with technical and analytical depth, enabling clear translation of marketing objectives into data, reporting, and measurement solutions. This is a highly visible, onshore role requiring excellent communication skills and the ability to partner closely with marketing leadership. Key Responsibilities • Serve as the bridge between Marketing stakeholders and technical/analytics teams • Translate marketing strategy into technical requirements, user stories, and acceptance criteria • Analyze marketing performance data including ad spend, campaign effectiveness, and attribution • Define and support analytics requirements using GA4 and related digital analytics platforms • Enable optimization of marketing spend through insights, dashboards, and performance reporting • Facilitate requirement workshops, stakeholder discussions, and solution reviews • Ensure alignment, clarity, and timely delivery of marketing analytics initiatives Required Skills & Experience • Proven experience as a Technical Business Analyst in marketing or digital analytics environments • Strong understanding of digital marketing metrics, paid media spend, and campaign performance • Hands-on experience with GA4 or similar analytics tools • Ability to operate in a consultative, client-facing capacity • Excellent communication, documentation, and stakeholder management skills • Experience working onshore with cross-functional business and technical teams Preferred Experience • Background in marketing technology, analytics, or agency/consulting environments • Familiarity with tag management, data layers, and MarTech ecosystems Engagement Notes • Business-critical role supporting core marketing initiatives To know more about Brillio CES: https://www.brillio.com/services-customer-experience-services/ Why should you apply for this role? Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data-led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms. . Equal Employment Opportunity Declaration Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation. #LI-UV1