Martech Specialist- Google Analytics

Job Title: Martech Specialist- Google Analytics Work Location: NYC NY (Hybrid) Job Description: • Good experience in Google Analytics • Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products • Candidate should have at least hands on expertise on GA GTM and Braze • Experience in retail B2C industry digital applications • Experience in transactional applications vs content applications • Experience managing martech across omni channel applications like website mobile apps ipad is a must • Excellent communication and prior experience working directly with business stakeholders on design development rollout and review responses • Presence in NY office 2 3 days office and work experience with offshore teams Key Responsibilities • Responsible for identifying the best marketing automation software and other technology solutions implementing them into the clients existing technology stack and ensuring all marketing strategies align with clients objectives • To have strong problem solving skills and candidate must be able to interpret metrics such as conversion rates cost per lead and click through rates to gain insights for future improvement • To play a crucial role in optimizing marketing campaigns customer engagement and overall business performance through data analysis and leveraging various marketing technology tools • Work closely with the marketing team digital marketing data Developers to identify opportunities measure performance and recommend strategies for improving marketing efforts • The role involves data analysis reporting and the effective utilization of marketing technology tools Braze mParticle Branch Snowflake Google Analytics Firebase Google Tag Management • Collect monitor and analyze data using KPIs such as click through rate conversion rate or cost per lead Braze • Suggest ways to increase customer acquisition demand generation and revenue • Expertise Intermediate level in using new technology solutions such as project management software digital advertising platforms and database management and analytics