Paid Media Analyst (Contract)

JOB TITLE: Paid Media Analyst (Contract) LOCATION: South East England (Hybrid) DURATION: 6-Month Contract (with potential to renew) REPORTS TO: European Media Director HOURS: 37.5 Hours Per Week RATE: £300 - £440 p/day Inside IR35 Why Join Our Team? You’ll be joining a large, international consumer technology organisation operating across Europe, known for innovation, scale, and premium brand experiences. The business is undergoing significant transformation in how paid media is planned, measured, and optimised across both digital and traditional channels. You’ll work within a fast-evolving European media function that sits at the intersection of data, platforms, and creativity. The focus is on improving campaign effectiveness, driving more efficient media investment, and delivering stronger audience outcomes across multiple touchpoints. This role sits within a newly established European Media Centre of Excellence. The position is responsible for ensuring paid media performance is measured consistently, interpreted accurately, and used to improve future campaigns. You’ll collaborate with central teams, local markets, agencies, and senior stakeholders to translate complex data into clear, actionable insights. The Role The Paid Media Analyst is responsible for delivering clear, consistent, and actionable analytics across European paid media campaigns, including: • ATL channels: TV, radio, out-of-home (OOH), print • Digital and social channels: Paid social, video, display, search, and emerging media The role focuses on: • Defining and monitoring campaign KPIs aligned to media objectives • Conducting post-campaign analysis to identify insights and optimisation opportunities • Ensuring paid media reporting is consistent, accurate, and decision-ready • Supporting markets and agencies in interpreting and applying media data effectively You will work closely with media, brand, PR, insights, and operations teams, as well as external agency partners. Key Responsibilities Campaign Analytics & KPI Management • Define clear KPIs across ATL and digital/social campaigns aligned to awareness, engagement, and conversion objectives. • Deliver post-campaign analyses that identify performance drivers, key learnings, and recommendations. • Ensure insights are comparable across markets and channels and presented in a clear, decision-focused way. Media Efficiency & Reporting • Own and maintain a regional paid media reporting framework. • Improve consistency in taxonomy, classification, and performance interpretation in collaboration with agencies and internal teams. • Support media efficiency discussions and investment decisions with robust analysis. Paid Social & Platform Insight • Analyse paid social performance across major platforms (e.g. Meta, TikTok, YouTube). • Identify trends in reach, engagement, traffic quality, and platform effectiveness. • Contribute insights that support creative and audience-first decision-making. Data Visualisation & Storytelling • Build clear, engaging visualisations that communicate performance, insights, and trends. • Support senior stakeholder updates with concise, actionable charts and narratives. • Ensure outputs align with agreed reporting frameworks. Cross-Functional Collaboration • Partner with Media Operations and data teams to ensure reporting accuracy and consistency. • Align with ad-tech and measurement stakeholders on data sources, tools, and automation initiatives. • Collaborate with performance media teams to complement day-to-day optimisation activity. • Share insights to improve campaign planning and overall media effectiveness. Agency & Market Enablement • Work with agencies to ensure reporting meets regional standards. • Support local markets in understanding benchmarks and indicators of strong performance. • Act as an analytics consultant, translating data into practical guidance. Innovation & Test-and-Learn • Support evaluation of new media approaches, platforms, and tools. • Ensure test-and-learn activity is measured clearly and insights are scalable and shareable. What We’re Looking For Essential Experience • 3–5 years’ experience in paid media analytics, performance marketing, or a media agency environment. • Experience across both ATL and digital/social paid media channels. • Strong understanding of campaign KPIs, post-campaign analysis, and media efficiency principles. • Hands-on experience with major digital platforms and traditional media reporting. • Ability to translate complex data into clear insights and recommendations. • Strong communication skills and experience working with multiple stakeholders and agencies. Desirable Experience • Exposure to brand and upper-funnel measurement. • Familiarity with organic social or SEO reporting. • Experience working across multiple markets or regions. • Interest in media innovation, automation, and AI-enabled buying. • Experience in large, matrixed organisations. What Success Looks Like • Campaign KPIs are clearly defined and consistently applied. • Post-campaign analysis is delivered on time and actively used. • Paid media reporting is trusted, consistent, and actionable. • Markets and agencies use insights to drive media efficiency. • Insights influence campaign planning, execution, and investment decisions. Interview Process • CV Screening • First-round virtual interview (30 minutes): Panel discussion covering experience and approach • Final interview: Meeting with senior media stakeholders; may include a live analytical exercise assessing problem-solving and insight communication across ATL and digital/social channels