Paid Media Analytics - Tableau Dashboards, Adobe Analytics and Marketing Metrics

Job Title: Paid Media Analytics - Facebook, Instagram Location: New York city, NY (Onsite – Hybrid 3 days in a week) - Prefer locals Employment Type: Contract About Smart IT Frame: At Smart IT Frame, we connect top talent with leading organizations across the USA. With over a decade of staffing excellence, we specialize in IT, healthcare, and professional roles, empowering both clients and candidates to grow together. Responsibilities: • Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths. • Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement. Required qualifications, capabilities, and skills: • 5+ years’ experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools. • Familiarity with marketing analytics platforms such as ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management). • Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels. • Skilled in user journey mapping, conversion optimization, and website A/B testing. • Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs). • Expert at translating complex data into clear, actionable insights for executive audiences. Mandatory Skills: Paid Media - Facebook, Paid Media - Instagram, Paid Media - LinkedIN, Paid Media - Twitter