Pega Analytics

Job Title: Pega Analytics Type: Contract Contractor Work Model: Hybrid – onsite and remote Responsibilities • Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH). • Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis. • Own the day-to-day campaign operations lifecycle—from requirements and approvals through QA/testing, deployment, and post-launch monitoring and issue resolution. • Partner with marketing product strategists, business stakeholders, compliance, and cross-functional agile teams to achieve positive member experience and business outcomes. • Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic. • Assist with coordinating and optimizing member communications across inbound and outbound channels. • Create and refine user stories and documentation to support next best action implementations. • Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact. • Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns. • Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives. Requirements • Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms. • Experience collaborating with cross-functional technical and business teams. • Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics. • Familiarity with marketing campaign processes, data analysis, and lifecycle management. • Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI). • Strong analytical, problem-solving, and communication skills. • Bachelor’s degree in Marketing, Business, or equivalent experience.