Perfomance Marketing & Audience Insights Analyst

FocusKPI is seeking a Performance Marketing & Audience Insights Analyst to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S. This role sits at the intersection of media measurement, experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels, including both in-store and online. Work Location: Remote in the U.S. Duration: 6-month contract with potential for extension and conversion, depending on budget and performance Pay range: $40+/hr Responsibilities: Design and analyze A/B tests, incrementality tests, and causal measurement frameworks Build and validate audience segments using transaction- and exposure-level data Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM) Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats Be creative and rigorous in measurement when ideal experimental conditions are not available Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results Own projects end-to-end, from problem framing to final delivery Develop clear, structured analyses and executive-ready presentations Qualifications: Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field 3+ years of experience in campaign measurement, experimentation, or marketing analytics Strong experience with A/B testing, causal inference, and incrementality measurement Solid, hands-on understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases Proficiency in SQL and Python Strong structured thinking, problem-solving, and attention to detail Excellent communication and presentation skills Project management experience and a strong sense of ownership Proven ability to manage multiple stakeholders, timelines, and priorities Nice to Have Experience working with or validating MMM outputs in partnership with data science or external vendors Familiarity with omnichannel measurement (digital + in-store) Retail, e-commerce, or media measurement background Thank you! FocusKPI Hiring Team Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts. NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ . The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com. oJIYy7Kj4e