Performance Media Analytics------Hybrid

Skills Needed • Paid media, website analysis • Tracking, PR, influencer • Measure performance around data. • Experience with Tag manager (Google, Adobe) • Guideline setup, naming categorization for proper measurement and error free tagging • Will work with Product manager, software engineer, Tracking QR code, promotion • Server pipeline capture • Day today Campaign management • Less reporting work as we have person for that. • Live ramp, CDP interface • MarTech person Description: Client is looking for a Data Operations Analyst who is ready to jump in to support our marketers with accessing, making sense of, and using all the data we generate to deliver better outcomes for our patients. You will This includes web analytics, media tracking and marketing technology implementations, audits, quality assurance, as well as providing technical support as needed. Responsibilities • Be the go-to person for internal and external stakeholders on all issues related to the implementation of data collection tags on websites and applications, including web analytics, media tracking, audits, QA, and providing technical support as needed. • Be responsible for the implementation and governance of Google Analytics and Google Tag Manager, ensuring that events and conversions are defined, tracked, and implemented correctly. • Be a lead curator of our data. Drive standardization for web and mobile analytics tag creation and audit processes, to ensure there is a baseline of data quality, consistency, and architectural integrity throughout historical data. • Help to document our data capture and transformation processes and develop a system of robust QA in partnership with our martech teams • Assist in the implementation of OneTrust across Client websites to support evolving and shifting privacy guidelines Required Experience & Skills • Bachelor’s degree or foreign equivalent in Data Operations or closely related field • 3+ years of experience in front-end tagging experience (either directly through code or via a tag manager system) • Experience with the following ad tech: • Google Analytics • Google Tag Manager • LiveRamp • Segment (CDP) • Google Ads Suite • The Trade Desk (or other DSP) • Experience with structuring and standardizing marketing data to support analysis and reporting • Strong communication capabilities, able to work with functional experts who may not be in the weeds of the raw data. • Experience overseeing a team that is implementing technical support, and building out processes to ensure accountability • Bonus: Experience with server-side tagging Job ID - 25-50481 About US Tech Solutions: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.