Principal Data Analyst

Position Title: Principal Data Analyst - Marketing Location: Roseland, NJ Schedule: Hybrid - on site 3x/week Position Summary: In this role you will take the lead in supporting and maintaining robust data practices for our Marketing teams. This role will be critical in ensuring that our data is reliable, consistent, and effectively supports strategic marketing initiatives. To excel in this role, you need a proven business analysis experience, strong hands-on SQL skills, and expertise in implementing data quality frameworks. Salesforce (or other CRM) knowledge, a marketing background, Databricks development skills, and certifications in data governance or data management are preferred but not required. Responsibilities: • Define & Track Critical Data Elements (CDEs): Work with stakeholders to identify and build documentation on critical data elements for marketing, ensuring they are well understood across the organization • System & Process Analysis: Understand specific processes and upstream systems that influence the marketing Critical Data Elements, document the data flows and recommend process improvements • Cross-functional Collaboration: Work closely with marketing, sales operations, sales governance, data engineering, enterprise governance, and analytics teams to ensure alignment on data governance practices • Support Stakeholder Awareness: Work with the broader Data team to ensure stakeholders are aligned and aware of data quality metrics and governance measures • Provide Recommendations: Proactively provide recommendations to improve data quality and ensure adherence to data standards. • Data Lineage Documentation: Develop and maintain data lineage documentation for key sales and marketing datasets to ensure transparency and traceability of data across systems • Drive Training and Education: Support and deliver training sessions for marketing and sales teams to improve data literacy and understanding of data practices • Data Stewardship: Act as a data steward for sales & marketing, work with relevant stakeholders to identify and develop corrective action plans and preventive measures to maintain data quality. Requirements: • Bachelor's degree or equivalent, and 8+ years of Data Analysis/Governance experience • Proven track record of implementing and supporting data quality frameworks • Knowledge of CRM, Sales and Marketing platforms • Business Analysis skills and ability to understand complex systems and data flows • Experience collaborating with cross-functional teams, especially in marketing and sales domains • Excellent communication skills with an ability to convey complex data concepts to a variety of stakeholders • Experience with data lineage, metadata management, and data stewardship practices • Strong problem-solving skills with expertise in resolving data quality issues, proficient in data lakes, databases, and SQL • Hands-on experience across multiple pillars of data management (beyond just governance) and ideally has worked with B2B marketing data and understands the nuances of that environment • Data visualization and data analysis • Familiarity with data management tools (e.g., Collibra, Alation) • Certifications in data governance or data management (e.g., DAMA Certified Data Management Professional)