Principal, Digital Analytics & Attribution

We have partnered with our client in their search for a Principal, Digital Analytics & Attribution (Contract position). Responsibilities • Lead measurement, attribution, and incrementality analysis by building scalable frameworks, executing lift experiments (A/B tests, holdouts, quasi-experiments), and translating results into clear revenue impact and forecasting models. • Own reporting and performance intelligence through development of Tableau dashboards and structured reporting cadences, ensuring all outputs clearly answer what changed, why it changed, and what actions to take. • Drive deep data analysis and cross-functional impact by leveraging SQL, GA4, FullStory, and Dynamic Yield to uncover insights, partnering with E-commerce and CRM teams, and mentoring analysts to elevate overall analytical standards. Skills Required • Extensive experience in digital/product/growth analytics (6-8+ years) with deep expertise in attribution modeling, incrementality measurement, and statistically rigorous experimental design tied directly to business outcomes. • Advanced technical analytics skillset, including strong SQL proficiency, expert-level GA4 usage, hands-on experience with behavioral analytics tools (e.g., FullStory, Dynamic Yield), and dashboard development in Tableau. • Proven ability to connect data to business impact, demonstrating a track record of translating complex analyses into clear insights, decisions, and measurable revenue outcomes in fast-paced, high-scale environments. Education & Work Experience • Bachelor's Degree • 6+ years of Professional Experience Title: Principal, Digital Analytics & Attribution Location: Remote Client Industry: Consumer (Travel) Compensation: $75+ / hr Ref ID: 1688384 About Korn Ferry Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com