Programmatic Mobile Display Advertising Campaign Consultant

Immediate remote contract opportunity for a Programmatic Mobile Display Advertising Senior Campaign Consultant to be a key leader on our digital team. You will oversee the strategy, execution, optimization, and reporting of complex programmatic mobile campaigns. The ideal candidate has deep expertise in programmatic platforms, a strong analytical mindset, and proven success delivering results in a fast-paced environment. 5+ years of hands-on experience managing programmatic mobile display campaigns, preferably in an agency environment. Key Responsibilities Strategy & Planning: • Develop and execute end-to-end programmatic mobile display campaign strategies aligned with client objectives. • Advise clients on the latest trends, tactics, and best practices in mobile programmatic advertising. • Collaborate with cross-functional teams (creative, data, analytics, account management) to deliver integrated solutions. Campaign Management: • Own the setup, launch, monitoring, and ongoing optimization of programmatic mobile display campaigns across multiple DSPs (e.g., Media Math/Infillion, Simpli.fi, The Trade Desk, Xandr, etc.). • Ensure flawless execution, trafficking, and troubleshooting of campaigns to maximize performance and efficiency. • Implement and manage audience segmentation, geo-targeting, creative rotation, frequency capping, and other advanced features. Optimization & Analysis: • Monitor campaign performance daily, using analytics tools and dashboards to identify and action opportunities for improvement. • Apply A/B testing, creative and audience optimization, and bid strategies to achieve KPIs (e.g., CPA, CTR, ROAS, etc.). • Conduct deep-dive analyses and deliver actionable insights to internal teams and clients. Reporting & Communication: • Provide regular, insightful reporting and presentations to clients, highlighting key metrics, campaign learnings, and recommendations. • Maintain strong relationships with clients, vendors, and platform partners. • Understanding of Tableau or other BI reporting tools is a plus. Leadership & Mentorship: • Mentor junior campaign managers and coordinators, sharing expertise and best practices. • Contribute to process improvement and innovation within the programmatic team. Qualifications • Bachelor’s degree in Marketing, Business, Analytics, or related field (Master’s preferred). • 5+ years of hands-on experience managing programmatic mobile display campaigns, preferably in an agency or high-growth environment. • Must fully understand the performance criteria used in mobile display in terms of CPA, CPM, CTR, and other relevant KPI’s. • Deep understanding of household marketing, panel data (e.g., Four Square, Placer.io, In-Market) • Expert-level proficiency in major DSPs (DV360, The Trade Desk, Xandr, etc.) and mobile measurement partners (MMPs). • Deep understanding of programmatic ecosystem, including data providers, ad verification, brand safety, and privacy regulations. • Strong analytical skills with expertise in Excel, data visualization, and campaign analytics platforms. • Exceptional project management and communication skills. • Demonstrated track record of exceeding campaign KPIs and driving client growth. • Experience with team leadership or mentoring is a plus.