RCI-ABBV-31679 Channel Metadata Analyst (Digital Marketing/Salesforce/Marketo/Automation)

Hybrid; Onsite Tuesday, Wednesday, Thursday Role: Channel Metadata Analyst (Digital Lab) Manager's update • This position is in the HCP CRM group • responsible for managing the content metadata • Working on the CPMT tool • required to go into Salesforce, make updates to how content is being tagged • Person would sit in between like the brand and our IT or BTS partners • working with our IT team to update Salesforce • reviewing AI tags and confirming that they are correct • working with the BTS team to help optimize some of that process • This person will be brand-facing so want good communicator • Working with IT team or BTS • creating reports in sales force doing analysis • Updating records or you know finding errors and cleaning them up they will be developing and maintaining documentation • help us drive standardization and automations and process improvements • help us design update reports • Reporting is done through like email and Excel’s • Working with Power BI and Smartsheet, Salesforce • Some sort of experience with digital marketing operations or metadata • Experience with database and content management, Project management • SQL , snowflake experience is nice to have • This is not Marketo role but Marketo is plus • Working with brands • E-mail is a pretty high channel (different types of emails) • This position is more brand-to-brand but also like HCP marketing lot differently consumer marketing than just patient services marketing • Marketing and data analytics experience will work • Experience with lot of Metadata work is really plus • data management and some technical aspect • will help in launching AI solution • Experience with data management is must must-have • more of the technical side of things, especially because they’re going to be working like production every day with our IT team • Looking for marketing aptitude so like the ability to work with that’s our client • Realocation candidate will work • Salesforce, Smartsheet and Power BI experience is great to have • Project management experience is very critical • Serve the brand and so it’s really just making sure that those brands are satisfied with the level of tech • metadata tagging • it’s not l like technical metadata tagging it’s much more marketing-friendly metadata tagging • machine learning understanding • salesforce CPMT Summary: • The Channel Metadata Analyst supports Client Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. • This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations. Responsibilities: • Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution • Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards • Utilize Salesforce (CPMT) for metadata activities • Perform data querying, analysis, and process automation using SQL • Develop and maintain documentation such as playbooks, guides, and RACI matrices • Onboard cross-functional/agency teams on workflows and operational processes • Partner with teams to gather requirements, test, and verify data inputs/outputs • Drive standardization, automation, and process improvements to enable greater efficiency • Troubleshoot issues, identify root causes, and implement corrective actions with partners • Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI • Oversee and support aspects of Email Rental and Preference Center workflows and operations • Stay current with digital operations best practices and recommend new solutions • Communicate clearly and set expectations throughout operational processes Qualifications: • Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience • Experience with digital marketing operations, database/content management, project management. • Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus • Exceptional communication and collaboration skills across business and technical teams • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment • Proven track record of cross-functional teamwork and driving programs to completion • Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) • Enthusiastic, solution-oriented, and open to new challenges What are the top 3-5 skills, experience or education required for this position: • Experience with digital marketing operations, database/content management, project management. • Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus. • Exceptional communication and collaboration skills across business and technical teams. • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.