RCI-ABBV-32154 Media & Web Data Analyst (SEO/UX/Client Service/Dashboard/Presentation) (Pharma/Biotech/Medical Device)

This is a hybrid role in Irvine, CA. Working experience with a pharma company or Agency experience is required Media and Web Data Analyst • Looking for UX and SEO consultation experience. Using SEO tools and integrating them in a dashboard is one thing, but recommending UX and SEO improvements to a website based on data in a presentation or workshop is much more what we would hope for in these optional areas. • Looking for candidates that can make dashboards as an area of growth, but Marketing requires presentations and synthesis in reporting slides, and conversational delivery of information to understand what steps they can take toward their goals. • Looking for facilitation, presentation, and client service skills • Looking for candidates that are lighter on data integration / coding experience and heavier on client service in these areas, particularly with pharma experience, that would be even more ideal for our team. Manager's Update • This position is in a cross-functional team • Working with the Internal agency • Support front planning and do the reporting • Looking for someone who is responsible for collecting and analyzing data • Website data, download video, and to do a lot of work in website • This is analyticss and more media and web analytics side roles • Able to analyse the data • Looking for 5 to 7 years of experience • Working with website data • Responsible for collecting data, with strong data experience • Collect, compile, and analyze data from digital media campaigns, including banners, email, and other channels. • Working experience with a pharma company • Agency experience will work • Understanding how the media drives to the website • Working with doctors and health care professionals • Experience with the regulated industry experience • Collecting the data • This person is developing a report • Deliver marketing presentations • Able to articulate a story related to data and present to the marketing team • Need someone to work with PowerPoint, exp with data visualization • Work with a lot of data, good collaboration skills • Working with Excel and PowerPoint • Want someone who has data visualisation experience • Working the digital team, • Google's background is nice to have • Tableau experience is preferred • R and dashboard is nice to have • Digital strategy background will work • SEO or media background will work • Google Analytics and Adobe Analytics experience needed • Being able to help the marketing team, working with pharma websites will be helpful • Reporting on the media performance tableau is nice to have • UX, SEO environment is nice to have We are seeking a highly analytical and detail-oriented Media & Website Contract Analyst to join our team. • The ideal candidate will have 4-6 years of experience in analyzing website, email, and media performance data, preferably within the pharmaceutical industry. • You will play a critical role in compiling, interpreting, and integrating performance metrics into comprehensive marketing presentations and analytics reports. • Working closely with media specialists, search, and social teams, you will provide actionable insights and recommendations to enhance marketing efforts targeting healthcare professionals with smaller emphasis on patients. Responsibilities: • Collect, compile, and analyze data from digital media campaigns including banners, email, and other channels to bring structure and prioritization to a broad set of data • Analyze and interpret website traffic and user behavior using tools such as Google Analytics and Adobe Analytics. • Develop and deliver data-driven marketing presentations, providing insights, trends, and actionable recommendations between media performance data and website interactions against strategic marketing goals • Collaborate with media, search, and social teams to produce integrated performance reports. • Identify opportunities for optimization across digital channels • Clearly communicate complex findings to both technical and non-technical audiences. • Stay current with digital marketing KPIs and implications of emerging technologies when providing clients insight in their marketing efforts • Effectively communicate results through compelling visuals and easy-to-track insights and recommendations • Transform and submit performance data to internal databases using Tableau Prep Builder • Coordinate with stakeholders to secure creative, create tagged URLs, and hand off display banner placements to vendors for deployment with Campaign Manager 360 Qualifications: • Bachelor’s degree in marketing, analytics, business, or a related field. • 4-6 years of relevant experience; pharmaceutical industry experience preferred. • Proficiency with Google Analytics, Adobe Analytics, Tableau, and Google Campaign Manager 360. • Strong analytical and data interpretation skills. • Experience integrating web and email data into strategic marketing presentations. • Excellent presentation, communication, and client service skills. We are trusted advisors for our clients and collaborate widely across and outside our organization. • A positive and friendly attitude • Ability to collaborate cross-functionally with clients, account services, subject matter experts such as search and social, and other teams in an agency environment. • Demonstrated the ability to work independently, adapt to changing project priorities and evolving situations, and is self-motivated to drive projects to successful completion Additional skills (not required): • Experience with UX, SEO, Tableau, and dashboard development. • Familiarity with data visualization and reporting best practices.