Job Title: Sales Insights Analyst Location: 100% Remote Duration: 7 months Contract Type: W2 only Pay Rate: $59.86/Hour Duties: • Utilize Client’s internal data sources and tools to deeply understand, visualize, and build methodologies to estimate additional leads and revenue through improvement tests from digital to phone sales. • Collaborate with B2B and B2C analytics teams to support the development of comprehensive funnel view dashboards from various digital surfaces to phone/chat, ensuring inclusion of key KPIs, definitions, segments, and metrics for ICX. • Work cross-functionally with marketing, product management, commerce, and sales teams to drive test strategies and ensure the opportunity sizing and instrumentation of each use case. • Maximize the use of JIRA, Wiki, and Slack to manage project execution and handle official requests across teams. • Quantitatively and qualitatively evaluate the results of test strategies and use cases and report the learnings and insights to relevant teams to inform future strategies. Required Skills: • Data Guru: Proficiency in using tools like Adobe Analytics, Tableau, and Power BI to visualize funnel performance from digital to phone sales and build methodologies to estimate additional revenue. • Strategic Thinker: Capability to ensure multi-functional alignment of goals and execution to drive strategic partnerships and new initiatives. • Strong Collaborator: Ability to work with marketing, product management, and sales teams to drive digital sales strategies. • Project Driver: Proficiency in using JIRA and Wiki to manage project execution and handle official requests across teams. • Results-Oriented: Skill in tracking KPIs and evaluating the results of strategies and use cases to inform future initiatives. • Knowledge of the structure and key features of general e-commerce websites • Basic knowledge of different digital journeys for multiple customer segments • Ability to create design mockups to propose improved digital experiences (experience with Xd or Figma is a plus). • Knowledge of user targeting methods and web content personalization, and understanding of implementation requirements for static pages, A/B testing tools, and performance tracking (experience with Adobe Experience Manager, Adobe Targeting, or Adobe Journey Optimization is a plus). • Comprehensive knowledge of multiple data dashboards and quick learning ability (mainly Adobe Analytics and Power BI); ability to use dashboards and analytics tools to track and understand digital performance affecting lead generation in the funnel. • Ability to build basic methodologies to size business opportunities • Ability to define business challenges in the current digital experience, formulate hypotheses, and plan improvement proposals. Education: • BS/BA plus equivalent experience with 7+ years in sales operations and/or digital marketing, in SAS industry.