Senior Analytics Manager

Job Title Senior Analytics & Paid Media Manager Location Englewood Cliffs, New Jersey 07632 Schedule Onsite Type Full-Time Ongoing Contract (12 Months, Likely Extension) Summary Join client's team as a Paid Media Analytics & Insights Manager and play a critical role in shaping data-driven marketing strategies. This position focuses on defining and managing paid media analytics, insights, and reporting to optimize performance across full-funnel campaigns. You will partner with cross-functional teams to deliver actionable insights, develop robust measurement frameworks, and drive sophisticated analyses that inform executive decision-making. Key Responsibilities • Define and manage paid media analytics, insights, and reporting to support marketing objectives and enable timely, informed decisions. • Lead the development of executive-friendly reports highlighting campaign performance, market share, and paid media impact across HE LOB (full-funnel digital media) and Performance Marketing (PLA and text search). • Coordinate monthly retail media trackers for accounts and regional partners. • Provide actionable insights across awareness, consideration, and conversion strategies to improve customer acquisition, brand health, and S.com traffic/revenue. • Develop automated, systemized reporting methods to streamline data integration into management decks. • Drive advanced analyses and storytelling using metrics such as SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA. • Create and maintain a robust measurement framework to track campaign effectiveness, ROI, and revenue impact. • Partner with IM Paid Media and Paid Media AOR to align on targets and integrate product investments into performance reporting. • Collaborate with PCG Analytics and Big Data teams to ensure proper tagging strategies and KPI tracking. • Lead MMM/MTA requirements, reporting, and optimizations; apply findings to business planning and champion insights internally. Required Qualifications • Bachelor’s degree in Marketing or related field. • Minimum 8+ years of experience in media data, analytics, and insights across paid search, social, display, affiliate marketing, and e-commerce/CPG. • Proven experience developing reporting, measurement, and insights for full-funnel media campaigns. • Hands-on experience with MMM/MTA measurement frameworks and related metrics. • Strong analytical and problem-solving skills with the ability to interpret and visualize complex data. • Excellent communication skills for presenting insights to leadership. Preferred Qualifications • Advanced knowledge of paid media analytics tools and methodologies. • Experience in retail media reporting and optimization. • Familiarity with automated reporting systems and data visualization techniques.