Senior Data Analyst with G48

We are looking for a skilled Data Analyst with strong Google Analytics 4 (GA4) experience to help us enhance our analytics and reporting capabilities. Our website is already integrated with GA4 â your main responsibilities will focus on creating insightful reports, setting up event tracking, and managing tags to ensure accurate data collection and actionable insights. Key Responsibilities • Develop and maintain custom GA4 reports and dashboards (using GA4 Explorations, Looker Studio, or other BI tools). • Configure and test GA4 events, parameters, and conversions based on business goals. • Implement and manage Google Tag Manager (GTM) tags, triggers, and variables. • Audit existing GA4 setup to ensure data accuracy and consistency. • Collaborate with marketing, product, and development teams to define KPIs and tracking requirements. • Generate regular and ad-hoc performance reports and provide insights for optimization. • Stay current with Google Analytics and GTM best practices and updates. Qualifications • Proven experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM). • Strong understanding of web analytics, event tracking, and user behavior analysis. • Experience creating Looker Studio (Data Studio) dashboards and automated reports. • Familiarity with UTM tracking, conversion funnels, and e-commerce tracking (if applicable). • Basic knowledge of JavaScript, HTML, or dataLayer is a plus. • Excellent analytical, organizational, and communication skills.