Senior Data Analyst

Job Description Job Requisition ID: 40283 Job Closing Date: 23/03/2026 Birmingham, GBR, B1 1AY | Bristol, GBR, BS1 6BX | Cardiff, GBR, CF10 1FT | Edinburgh, GBR, EH99 1SP | Glasgow, GBR, G511DA | London, GBR, W1A 1AA | Salford, GBR, M50 2QH JOB DETAILS JOB TITLE: Senior Product Analyst JOB BAND: D CONTRACT TYPE: Attachment / FTC - 12 months DEPARTMENT: Product Analytics LOCATION: Salford, London, Newcastle, Birmingham, Glasgow, Edinburgh, Cardiff, Bristol PROPOSED SALARY RANGE: up to £59,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage. PURPOSE OF THE ROLE PURPOSE OF THE ROLE The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day. Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times — a personalised BBC. It will be our greatest leap since iPlayer, and that’s why it is right at the top of our agenda. Data is fundamental to our future and in Product Analytics we help shape that future. We work across all key BBC products meaning that our portfolio is as diverse as we are, giving us the opportunity to work with one of the broadest and most exciting datasets in the UK. We harness this data to understand the experiences and needs of our audiences, providing the data-driven insights that help Product Group create richer, more personalised experiences that our audiences love, keeping people coming back to the BBC time after time. As a Senior Product Analyst, you will take ownership of delivering actionable insights within your area, working closely with teams across the business to support key strategic projects and day-to-day decision making. This is a chance to really make an impact. Through a combination of discovery work, in-depth analysis and reporting you will shape the future of our digital products right across the business, deepening our understanding of our audiences and offering essential insight on how to maximise the value we bring them. WHY JOIN THE TEAM You will work across all key BBC products, giving you the opportunity to work with one of the broadest and most exciting datasets in the UK. You will shape the future of our digital products, deepen our understanding of our audiences, and offer essential insight on how to maximise the value we bring them. YOUR KEY RESPONSIBILITIES AND IMPACT Working within the Product Analytics team you will: Build a clear understanding of our audiences’ experience and needs to guide product design and development Work closely with product managers, engineers and business analysts, championing data and taking the lead in understanding problem areas and working collaboratively on solutions Develop and mentor members of the wider team Support decision making across the Product Group by gaining a broad understanding of our Product portfolio and working flexibly to support business goals Build and maintain dashboards and reports to facilitate data-led decision making Support experimentation by working with product and engineering teams to set up and run experiments, and analyse and draw insight from the results Proactively look for opportunities to optimise audience experience and drive engagement Work to improve and shape our data analysis capabilities through automating data pipelines and working to understand and resolve any data issues Advocate for the value of data in driving effective decision making YOUR SKILLS AND EXPERIENCE Essential: Significant experience in an analytical role, preferably in digital products Proactive self-starter, focused on working strategically and for maximum value Advanced SQL skills, experience working with very large and complex datasets and working knowledge of how digital products use experimentation A focus on collaboration and thrives working as part of a cross-functional team, ability to mentor and develop others Excellent data visualisation skills and experience with tools such as Tableau DESIRED Knowledge of R or Python Experience working with on-demand audio media products Familiarity with agile or other rapid application development methods Experience with Data Science & Machine Learning and an uderstanding of data pipelines and/or data modelling Experience with Optimizely integrations and tooling Excellent time management skills and the ability to prioritise effectively Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer. Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. For any general queries, please contact: bbchr@bbc.co.uk Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.