Senior Digital Analyst

Job Description: · B2C retail ecommerce analytics experience is preferred. • Open to candidates coming from SaaS or other similar e commerce environments. • 2+ years of hands-on experience using web analytics platforms, with a strong preference for expertise in Adobe Analytics or Customer Journey Analytics (Adobe Analytics' new product). • Experience with other BI/analytics tools (e.g. Google Analytics, Salesforce Data & Marketing Cloud) will be considered if they are strong in articulating their analysis clearly & effectively. As a Senior Digital Analyst - Web Analytics, you will support analytics reporting and analysis efforts cross brand to enhance online customer experiences and connect offsite marketing efforts to onsite behavior. The expectation for the team is to go beyond traditional analytics reporting and provide actionable insights and to facilitate change and drive business outcomes. This role is strictly focused on web experience, analyzing the customer journey from start to finish. Whether that be optimizing marketing, the technology roadmap, site functions, friction points, driving conversions, etc. While this candidate will support one brand specifically, they'll work across multiple websites/domains, supporting areas like brand monitoring, merchandising, inventory teams and a/b testing for brands. Strong communication & presentation skills are imperative, as this person will be presenting analytics findings to high level stakeholders, including VPs, SVPs & the CEO directly. Overview: • Produce Weekly Performance Reports: Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads. • Respond to Ad-Hoc Analysis Requests: Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams. • Proactively Develop Reports: Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data. • Collaborate on Testing and Personalization: Work closely with the eCommerce VP and brand partners to identify opportunities for testing and personalization. Drive consensus and buy-in from key stakeholders. • Lead A/B and MVT Testing: Plan, execute, and analyze A/B and multivariate tests on the site in partnership with brand site managers and developers. Utilize testing tools and vendor support to optimize site performance. • Analyze Marketing Programs: Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, WSI's web analytics, and legacy systems. • Develop Advanced Analytics Reports: Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions. • Ensure Data Quality: Collaborate with IT and site managers to review and test analytics tool tagging for new site features and changes to maintain high-quality data. • Collaborate Across Teams: Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site. Must Haves: • 2-4+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis. • B2C retail ecommerce analytics experience is preferred. Open to candidates coming from SaaS or other similar ecommerce environments. • 2+ years of hands-on experience using web analytics platforms, with a strong preference for expertise in Adobe Analytics or Customer Journey Analytics (Adobe Analytics' new product). • Experience with other BI/analytics tools (e.g. Google Analytics, Salesforce Data & Marketing Cloud) will be considered if they are strong in articulating their analysis clearly & effectively. • Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions. • Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis. • Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies. Familiarity with the B2C Retail industry is highly desirable. • Proven ability to present analytics data clearly and effectively to business leaders at the Manager/Director level, translating technical data into actionable business insights. • Excellent attention to detail and superior organizational skills to manage multiple projects simultaneously and meet deadlines. • A curious mindset with a problem-solving approach, using data to identify opportunities for continuous site and conversion optimization. • Ability to lead A/B and multivariate test analysis, utilizing insights to influence site performance and conversion strategies. • A collaborative team player with excellent verbal and written communication skills, capable of effectively communicating complex analytical concepts to both technical and non-technical audiences. • Strong critical thinking skills, with the ability to challenge assumptions and provide data-driven recommendations that impact the customer experience and conversion rates. • Bachelor’s Degree in a relevant field or equivalent professional experience.