Senior Digital Analyst - Web Analytics

Responsibilities Kforce has a client in San Francisco, CA that is looking for a Senior Digital Analyst - Web Analytics. Summary: In this role, you will support analytics reporting and analysis efforts cross brand to enhance online customer experiences and connect offsite marketing efforts to onsite behavior. The expectation for the team is to go beyond traditional analytics reporting and provide actionable insights and to facilitate change and drive business outcomes. Duties/Day to Day Overview: • Produce Weekly Performance Reports: Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads • Respond to Ad-Hoc Analysis Requests: Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams • Proactively Develop Reports: Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data • Lead A/B and MVT Testing: Plan, execute, and analyze A/B and multivariate tests on the site in partnership with brand site managers and developers; Utilize testing tools and vendor support to optimize site performance • Analyze Marketing Programs: Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, web analytics, and legacy systems • Develop Advanced Analytics Reports: Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions • Collaborate Across Teams: Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site Requirements • Bachelor's degree in a relevant field or equivalent professional experience • 4+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis • 4+ years of hands-on experience using web analytics platforms, with a strong preference for expertise in Adobe Analytics; Experience with other analytics tools (e.g. Google Analytics) is also valuable • Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies; Familiarity with the Retail industry is highly desirable • Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions • Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis • Excellent attention to detail and superior organizational skills to manage multiple projects simultaneously and meet deadlines • A curious mindset with a problem-solving approach, using data to identify opportunities for continuous site and conversion optimization • A collaborative team player with excellent verbal and written communication skills, capable of effectively communicating complex analytical concepts to both technical and non-technical audiences • Strong critical thinking skills, with the ability to challenge assumptions and provide data-driven recommendations that impact the customer experience and conversion rates • Proven ability to present analytics data clearly and effectively to business leaders at the Manager/Director level, translating technical data into actionable business insights • Ability to lead A/B and multivariate test analysis, utilizing insights to influence site performance and conversion strategies The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.