Senior Marketing Analyst

Marketing Analytics Manager Job Details • Marketing Analytics Manager (Integrated Campaign) (Contract) • Location: San Jose, CA 95110 or San Francisco, CA 94107 Hybrid) • Duration: 12/01/2025 to 12/01/2026 • Team: Marketing Key Responsibilities • Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories • Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates • Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy • Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team • Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV • Understand and communicate what drives performance and opportunities for product marketing messaging • Partner with marketing to create data-driven campaigns that optimise prospects conversion • Build feedback loops to highlight knowledge gaps and drive future analysis and research • Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression. • Synthesize qualitative and quantitative data from multiple sources to support analytics goals • Apply advanced B2B analytical methods to expand marketing’s ability to articulate impact to driving progression of opportunities through the lifecycle. Required Skills & Qualifications • B2B Marketing and Sales knowledge is a key requirement • Very strong communication and presentation skills is a key requirement • Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights • Proactive self-starter, always on learner, and able to work in a virtual environment • An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously • Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones • Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory • Experience in data visualisation is required, PowerBI is highly preferred • Proficiency in SQL, Hive, or Azure Databricks is highly preferred • Understanding of key marketing KPIs as part of the customer journey from awareness to purchase. • Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports • Advanced Excel Required. Education & Experience • 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics • B2B SaaS experience in marketing and sales analytics is highly preferred • MBA preferred. Compensation • $61.27 per hour. # 36593969