Senior Marketing Officer

Job Description We are seeking a talented and experienced Marketing Officer to join our Innovation and Insight Team within the Giving Directorate. In this role, you will be responsible for managing, developing, and implementing a comprehensive communications strategy to support the directorate's work, ensuring effective promotion of giving and fundraising initiatives. As part of this you will be tasked with creating campaigns and reports, working with external design firms, or developing resources internally to ensure wide ranging impact. You will also provide marketing and communications consultancy for Dioceses, Giving Advisors, and Churches, predominantly within the context of the Parish Share Project. You will work collaboratively across the whole Giving Directorate, collating resources, case studies, and potential messaging opportunities to weave into wider strategic communication, either through our own channels or in partnership with the Communications and Digital Communications teams. This is a fixed-term role till 31 December 2028 with a possibility of extension funding dependent. Responsibilities • Lead the development and execution of a strategic communications plan for the Giving Directorate. • Deliver comprehensive communication to key stakeholders including Giving Advisors, Dioceses, and Churches, through, but not limited to, the management of Directorate websites and digital platforms. • Create and manage marketing campaigns to promote giving and fundraising across the Church of England (e.g. Generosity Week) • Develop and share a bank of case studies and examples of local impact, sharing the stories of what’s happening on the ground. • Act as a marketing consultant for the Parish Share Project, assisting dioceses in their communication with churches. • Collaborate with the Communications and Digital Communications departments particularly, as well as other NCI departments, to align directorate efforts with the wider organizational strategy and to utilize national communication channels for Giving marketing campaigns. • Alongside directorate members, partner with external agencies on joint campaigns (e.g. Farewill) • Partner with the Senior Data Analyst, to conduct market research and analyse data to inform marketing and communication strategies. • Build and maintain strong relationships with key stakeholders, including Giving Advisors, Churches, Cathedrals, and Dioceses. This will also incorporate the development of a new customer service portal. • Stay updated on industry trends and best practices in marketing and communication. • Oversee the production of marketing materials, ensuring brand consistency and high-quality output, including the maintenance and creation of directorate brands and sub-brands and associated resources (e.g. powerpoint templates, promotional flyers) • Provide regular reports and insights on campaign performance and make data-driven recommendations for improvement. • As part of the wider Directorate output, provide presentations where necessary to key-stakeholders including General Synod, Diocesan Consultation Forum, and the Giving Advisor Network. • Offer support and training to members of the directorate and the wider giving network in how to adapt and utilise national resources. • Support the Giving Directorate in achieving its goals and objectives through effective communication and marketing. Your job description is intended to reflect your main tasks and areas of work, but is not exhaustive. Changes may occur over time and you will be expected to agree any reasonable changes to your job description that are commensurate with your banding and in line with the general nature of your post. You will be consulted about any changes to your job description before these are implemented. Qualifications As part of the Innovation and Insight Team you will be energised by trying new things, having assumptions questioned, and being open to approaches that stretch you. You will enjoy hearing and engaging others, particularly those working on the ground in Churches. You will have a love for story-telling, for sharing good news with the world, and will want to have an impact on the culture you speak into. Essential Knowledge/Experience • Minimum of 5 years of experience in a marketing or communications role, preferably in a non-profit or faith-based organization. • Proven track record of developing and implementing successful marketing campaigns. • Experience of website and digital platform management • Ability to influence through communication and stakeholder management • Proficiency in using marketing automation tools and analytics software. • Experience in brand management and ensuring brand consistency across various platforms. • Engagement with AI technologies and openness to the growing opportunities in this field Skills & Abilities • Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences. • Strong project management skills and the ability to work independently and as part of a team. • Proficiency in digital design and communication software • Ability to work collaboratively and build positive relationships with internal and external stakeholders. • An adept story teller, able to share more than just the facts, delivering the heart of a story to the listener. Qualifications & Training • Bachelor's degree in Marketing, Communications, or a related field, or alternative relevant experience. Desirable • Knowledge of fundraising principles and best practices • A passion for the mission and values of the Church of England. • Comprehensive understanding of Adobe Creative Cloud software • Experience of utilising AI technology in the workplace Success in the role demands good understanding of the devolved nature of the Church of England, and the ability to work effectively across it. The post-holder will be expected to develop material and presentations that are consistent with Christian principles and theology, and as such, should be a member of the Church of England, or in sympathy with the mission and ethos of the Church. The role may require travel throughout the UK and may also require occasional work on weekends. The role is based within a remote team and weekly travel can be expected during high delivery periods. The role is not based at Church House, but you will need to attend some meetings and training at Church House, and so must be willing to travel to London 1-2 times per month. About Us The National Church Institutions comprises a wide variety of teams, professions and functions that support the mission and ministries of the Church of England in its vision to be a church, centred on Jesus Christ, for the whole nation - a church that is simpler, humbler, bolder. We Include. You Belong. Our Belonging and Inclusion Strategy aims for everyone in the National Church Institutions (NCIs) to feel that they belong, and are valued for who they are and what they contribute. Together, our people contribute in different ways towards our common purpose, whichever NCI they work in and whatever their background. Living out our values in all that we do, we: • Strive for Excellence • Show Compassion • Respect others • Collaborate • Act with Integrity We believe our commitment to belonging and inclusion fuels our progress and drives us forward. The NCIs are a safe, inclusive workplace for people of all backgrounds and walks of life. We welcome applications from people of all faiths and of no faith. We want to encourage applications from a diverse group of people who share our values. Even if you have never thought about working for us before, if you have the skills and experience we’re looking for then we would like to hear from you. Use of AI in your application We appreciate that you may want to use AI tools to help you with your application. We're happy for you to use AI to come up with ideas and help structure your thoughts, but you shouldn't use AI to fabricate information or write your whole application for you. One of our values is integrity, and although we want you to demonstrate your best self, we don't want an AI-generated persona. If you simply copy and paste AI-generated content into your application, this will reduce your chances of success.