Senior Strategist, Content Insights & Analytics

Senior Strategist, Content Insights & Analytics Location: Remote Duration: 3 Months to startv (plans to extend) Pay: ~$67/hr, DOE (W2 and benefit options) The Planet Group is looking for a Senior Strategist, Content Insights & Analytics to join our well-known lifestyle brand technology. This is a full-time, 40 hour per week role working a remote schedule. Senior Strategist, Content Insights & Analytics Responsibilities • Stand up a scrappy content insights program using practical methods like stakeholder and user interviews, surveys & on-site polls, and usability reviews of site pages • Build user personas and journey maps grounded in real insights and the proof points advertisers need at each stage • Turn insights into action: identify content gaps and opportunities, recommend updates to site architecture and page flows, and deliver strategic copy guidance (headlines, UX copy, CTAs, forms) • Partner with the Marketing Analytics team to measure the impact of your work, tie content changes to business outcomes and suggest better ways to track the right signals • Run lightweight validations in a low tool environment (simple A/B tests, sequential tests, and message tests on various distribution channels) and share clear readouts with actionable next steps • Maintain ongoing competitive research to identify gaps and opportunities to differentiate • Work with site content and design teams to integrate user insights, personas and journeys at every stage so insights scale across site pages and campaigns • Create clarity and momentum: craft concise briefs, readouts and a transparent change log that shows what we tried, what happened and what we’ll do next • Create processes, artifacts and simple measurement strategies from the ground up and iterate as you learn • Find research participants, run quick studies, and combine what you learn with site data to identify quick, actionable changes • Connect insights to page flows, site architecture and content modules, all while staying laser-focused on work that moves ROI and revenue • Turn complex findings into simple narratives and specific recommendations teams can act on quickly Senior Strategist, Content Insights & Analytics Qualifications • 6+ years in content strategy, UX research, growth/CRO or marketing analytics for web experiences (ideally B2B) with a proven track record turning lean research into high-converting pages • Collaborative by nature: gain cross-functional alignment and keep work moving without heavy oversight • Comfortable reading data in Tableau and partnering with Analytics to define and track metrics, interpret signals and maintain a steady pulse on performance • Familiarity with AI tools and an experimental mindset • Hands on experience building in Tableau and familiarity with web tooling • Experience running global research and working with localized content