Sr. Marketing Analytics

Seeking a Senior Marketing Analyst with deep Salesforce Data Cloud experience and advanced SQL skills to build and scale audience segmentation for large-scale, data-driven marketing campaigns. You will own audience strategy, segmentation logic, and analytical support for marketing and business stakeholders. Location: San Francisco OR NYC Hybrid (3 days in office, 2 remote) Rate $55-60/hr Duration: 9+ months Type: W2 employment + benefits • no sponsorships • Core Responsibilities • Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to Salesforce Marketing Cloud (SFMC). • Partner with Data Engineers to design and maintain data pipelines that power marketing reporting and audience systems. • Develop automated reports and self-service dashboards to track campaign performance and key marketing KPIs. • Pull, clean, and analyze large datasets (millions of records) to inform audience strategy, segmentation, and revenue opportunity sizing. • Monitor and ensure data quality; investigate and resolve data discrepancies across audience and reporting environments. • Translate business requirements into precise technical audience definitions and collaborate with campaign managers on complex campaign builds. Required Qualifications • 7+ years in marketing analytics, data engineering, data science, or similar analytics roles. • Expert-level SQL, including complex queries, CTEs, window functions, and performance optimization with very large datasets. • Hands-on experience with Salesforce Data Cloud or similar CDP (segment creation, Calculated Insights, activation workflows). • Proven experience building audience signals and segments for marketing campaigns. • Track record of partnering with Data Engineers on the design and maintenance of data pipelines. • Strong background in report automation and dashboards (scheduled reports, automated refreshes, self-service analytics). • Proficiency with data visualization and BI tools (e.g., Tableau, Hive, or similar). • Advanced Google Sheets/Excel skills. • Basic Python for automation and working with APIs. • Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders. Preferred Qualifications • Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows. • Familiarity with CRM data structures and account-level data models. • Background in B2B marketing analytics. For consideration please apply with your most recent resume.