Technical Business Analyst FTC (Martech Systems)

Description Together with Data, Product, CRM and Performance Marketing teams, we are building an audience-first, data-led operations to enable UKTV to optimise its digital transformation and maximise revenue generation in the short and long term. Based out of the UKTV BA Team, This is a new position where you will be working with multiple teams to shape the Martech strategy to enhance the CRM and Performance Marketing operations in the first instance, as well as other team operations. You will be involved in embedding new and existing tech platforms as we introduce a new data stack alongside our parent company, BBC Studios. What we would like you to bring to the role….key experience, knowledge, skills & personal qualities You will help to bridge the gap between raw data and marketing execution, ensuring marketing teams, agencies and partners can easily access and leverage 1P data within campaigns. You will coordinate MarComms 1P data requirements, translate into technical data briefs and work with multiple stakeholders to implement and optimise data processes between different Martech platforms (CDP, CEP, Data Clean Room, Attribution Tools) to enable marketing campaigns delivery. You will oversee and document how marketing data is built, structured and consistently used across paid, owned media channels and wider marketing operations. You will have analyse Appsflyer and work with Marketing, Data and Product teams to optimise the event tracking set up for robust attribution deployment across all marketing investments. You will work closely with data privacy and GDPR compliance workstreams (alongside Legal & Data teams) and be a guide for marketing to ensure privacy compliance is adhered to, and new data use cases are managed and executed effectively. You will work with marketing, data, agency and martech vendors to ensure the continued delivery of targeted advertising segments sold by U. You will document marketing requirements, translating into clear product requests with supporting success criteria and conduct UAT on delivered product solutions. Experience in/of At least 3 years strong Business Analysis experience, ideally within the media industry and/or digital marketing environment You will have experience in gathering, analysing and documenting business and system requirements for large scale projects and incremental enhancements You will have hands-on experience implementing, maintaining, and optimising 1P data and Martech tools. You are confident in building and analysing audiences and their behaviours by utilising 1P, 2P and 3P data. Knowledge of mobile marketing analytics platform and CDP (preferred Appsflyer and Mediarithmics) is essential to ensure that data flows correctly across platforms. Knowledge of Braze, mParticle or alternative customer data and engagement platforms is essential. Has experience working with Performance Marketing analytics Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS What you will get to work on….key outputs and responsibilities of the role Able to work independently, knowing where to start and how to progress analysis work from kick off to delivery where required Able to translate marketing requirements into technical briefs, and explain technical concepts to non-technical people. Able to simplify complex problems into component parts and deal with them systematically Able to manage your own time and prioritise accordingly often working on multiple projects simultaneously Able to develop strong relationships with senior stakeholders and manage their needs. Ability to distinguish needs from wants and to help prioritise business needs. Adept at collaborating across departments Able to communicate effectively using both technical and non-technical language as appropriate to stakeholders at all levels. Able to produce documentation appropriate for both technical and non-technical stakeholders eg. Process flows, user stories, acceptance criteria, training materials Strong attention to detail, great critical thinking skills and comfortable working in a fast paced environment. Hybrid-Working At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference. Diversity & Inclusion Commitment At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind. About UKTV UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.